RECENT BLOG POSTS
I'm excited to say we've just finished our new marketing video that explains My Single Property Websites! It got me thinking... I wonder if it would be useful for agents to create their own marketing videos, perhaps with testimonials and photos of past clients, short video blurbs, mixed in with i...
10/11/2010
I' always curious to learn how top agents are actually using Facebook to generate results. One of the most interesting responses I've gotten to this question was from Rogers Healy, a top producing agent I interviewed a while ago on my real estate technology blog. Here is an excerpt from the inter...
10/11/2010
In several different classes, I've heard top producers talk about the importance of sending a pre-listing presentation package. It's not just a nice touch, it gives the seller your background info and helps lay the groundwork to win the listing.  One thing I'm trying is to put a fair amount of my...
10/07/2010
We've upgraded our templates at My Single Property Websites to include a new ActiveRain Single Property Website Flyer! Take a look at the example below, you can create your own free preview version of a single property website here.   121 Front St.   Lahaina HI 96761   Description     This specta...
10/06/2010
I've spent way too much time online reading about real estate, from active rain, blogs, "blog magazines", and everywhere else.  Beyond just industry gossip, what I really wanted to know, was how are top agents doing it? More specifically, how are they harnessing technology to increase their busin...
09/30/2010
If you own (or need an excuse to buy) an iPad, you’re likely always looking for ways to use it in real estate. When it first came out, I wrote a post about uses for the iPad in Real Estate.  I’ve had the iPad  for a little while now, and I thought I’d review a few of the ways I’ve found it handy...
09/21/2010
I don't know about your market, but in San Francisco I'm still stunned by the number of agents who are still printing out thick disclosure packages and handing them out to agents instead of posting them online. For those who sell condos, you know how massive the document pile can get, with HOA do...
07/06/2010
Paperwork is a big part of our job, but it doesn't have to be so tedious (and expensive)! Instead of printing hard copies of your property disclosures and physically delivering them to other agents, why not post them online and just email a link? Even if you're a technophobe, it's surprisingly si...
04/14/2010
If you’re not using Gmail, this tip probably won’t apply to you.  (Though if you’re still not using any google products, pretty soon the internet won’t apply to you.) Everyone talks about the importance of generating prospective clients online, but there’s a lot less discussion about what to do ...
08/27/2009
Cash flow can be a serious problem for real estate agents, and it's not hard to figure out why: we have a ton of upfront costs, but we don't get paid a cent unless and until our listing sells. Even worse, in the current market the odds of the listing even selling are dramatically worse than they...
08/24/2009
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Michael LaPeter

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