Pro-Ledger Online Blog

Truisms are principles that have been proven time and time again to be accurate and reliable.They help real estate agents remember general principles that can used to guide decisions and actions.Here are 10 Truism's you may have heard in the real estate industry: Location is key in real estate. P...

When experts have trouble explaining complicated ideas to people who aren't experts, this is called the "curse of knowledge."In the real estate business, this can lead to misunderstandings, bad communication, and lost sales.When you communicate with clients, it's essential to remember that they m...

Bart the agent, planned a getaway,But didn't tell a soul, to no one did say.He acted like he was in town so near,But in reality, he was far from here.His clients called, but he just pretended,He was still in reach, as his time extended.But little did he know, they had a clue,They saw his posts, a...

Real estate is more than just brick and mortar. It's a people-centric industry, where real estate agents assume the roles of customer service representatives, counselors, and confidantes, all in one. It's a professional endeavor, but it's also profoundly personal.Personalization is the critical f...

Are you an experienced real estate agent looking to expand your skills and perspectives? Consider reverse mentorship - a concept in which a less experienced person mentors a more experienced one. Here are some examples of how an experienced real estate agent could benefit from reverse mentorship:...

Blaze, the agent with a heart of goldHad a year that was bold.Success came his way, profits did soar,So he decided to spend a bit more.But then the economy took a downturn,Sales slowed and profits did burn.Blaze felt the pressure, it was intense,He realized he'd been too indulgent.From that day o...

As a real estate agent, you need high-quality photographs that will capture the attention of potential buyers and help sell properties faster.Here are some helpful tips on choosing a photographer:  Do your research. The first step in hiring the best real estate photographer is to do your research...

People often use the words "productivity" and "efficiency" interchangeably, but they are two different ideas with different meanings. Productivity measures the total output in a given period of time, while efficiency measures the quality of that total output. For example, a productive real estate...

In my previous post, "Key Characteristics of a Helpful Real Estate Agent,"  I highlighted that the difference between a "helpful" and "salesy" agent.In this post, we will take a look at some of the key characteristics of a "salesy" agent.Here are some signs of a "salesy" agent to look out for: Pr...

In the real estate world, real estate agents can sometimes be referred to as "helpful" versus "salesy."While, a salesy agent is primarily focused on making a sale, a helpful agent is focused on prioritizing their clients' needs. So what are some of the key characteristics of a "helpful" agent? He...