Real Estate Websites, IDX Home Searches, and Search Engine Marketing for Real Estate Agents, Brokers, and Companies.

As you decide to build your own website or revamp your current one, you should take some time to think about the domain name you'll use for the site. Many real estate professionals like to use their own names, "JaneDoeRealtor.com" for example. This can be both good and bad. The Good: It brands yo...

The Four Basic Elements of SEO Search Engine Optimization (SEO) is simple, really (understand it's not necessarily easy or quick, however). There really are only four basic elements of SEO for your real estate website that you need to know. They are: Backlinks Good, engaging and informative conte...

You've more than likely heard about search engine results pages' "local listings." These can be a terrific means for your real estate website to get found by local prospects when they're looking to buy or sell a home. Local listings are great because they more than likely allow you to include a d...

It's tough to find good keywords for a real estate website, keywords that are used often by people looking for a Realtor or a home in your selling area, but not too often (you want keywords that are popular but not too much so -- too much competition). Here are some tips to help you find keywords...

We create and optimize websites, so we've seen some pretty poor ones in our time. Here are some of the top mistakes we've found in real estate websites: An outdated website You know the ones, the sites that look as if they haven't been touched since the 1990s. Sites that scroll (no internal links...

Video marketing can be a terrific way to get more visitors to your real estate website. Why? YouTube.com, the premier video sharing site, is increasingly showing its SEO muscle, bringing more traffic to those who post videos there. What's more, videos often are viewed more often than a website's ...

Many SEO practitioners, RealtyTech Inc. included, recommend that their clients use what is known as article marketing to be ranked high in what is called "organic" search results. Organic results are those listings you see on a results page that are not PPC (pay-per-click) ads. PPC ads are those ...

Now that you've optimized your real estate website for the search engines, it's time to make sure your site converts your visitors into clients. All of the hard work you've performed to make sure your site shows up highly within search results for your local market will go to naught if people vis...

So the first thing you're probably thinking is: "Oh great, another SEO topic from Rob..." but the fact is, that good SEO is the only thing separating you from the competition when it comes to the search engines. I promise that everything I write is useful information, so please don't shy away jus...

Twitter can be a relatively easy way to create relationships with potential buyers or sellers to your real estate business. Too many people, though, hear about Twitter, give it a try for just a week or so, find it doesn't get them the results they seek -- or they say they just "I don't get it" --...