Realty Media Marketing Blog

Once you’ve outlined your marketing objectives you’ll have to come up with marketing activities to achieve those objectives.  But before you begin creating marketing strategies you’ll need to conduct a SWOT or situation analysis of your company.  This will help you not only gain a better understa...

A marketing plan objective is a statement that identifies your marketing goals and activities. Well-defined objectives serve several useful functions: They force you to clarify your thought process. They serve as a gauge or measure of your plan’s success. They help you stay focused and consistent...

Along with a budget, there are five other major elements that are common to all marketing plans. The first major element of a marketing plan is the business mission statement. Now, this may seem obvious, but I cannot stress enough the importance of having a carefully planned and well stated missi...

Let’s start from the top. What is a marketing plan? Simply stated: A marketing plan is a written document outlining an efficient course of action to help you achieve your marketing objectives. Think of it this way, your marketing plan will be your marketing course of action guidebook or rather yo...

Any shrewd business professional, in any industry, will tell you there are four primary aspects to a successful business.  Call it the Big Four of Business…Accounting, Finance, Management, and you guessed it, Marketing. Marketing, according to The American Marketing Association, “is the activity,...

“A Photograph is Worth a Thousand Words”, the phrase captures the essence of what makes a photograph such a powerful and useful marketing tool.  For the Real Estate Professional, utilizing professional photography can be a distinguishing factor when differentiating your real estate website from t...