Marv Eisen's (reallysimplerealestate) Blog

Realtors sell the largest investment a family ever makes - then walk away. This presents an opportunity for Realtors who take the time to learn how home ownership impacts long-term financial security. What's the opportunity? To educate their client about reducing their mortgage cost through accel...

One of the most-used marketing tools of the trade is a business card. Notably, all Realtors (99.98%) display their photo on their card. Now, most other professions don't follow this practice. Realtors? Always. The reason of course is to build a brand, build trust, and instill recognition, and a p...

"I don't get no respect". That's what Rodney Dangerfield said. "I don't get no respect either". That's what a lot of Realtors say, too! Previously, I wrote: One (probaby central) reason for the public's disdain could be that working with a Realtor is like having a one night stand.  Realtors sell ...

Was Rodney Dangerfield a Realtor? He may as well have been, since he coined a phrase that's commonly repeated by many Realtors. "I don't get no respect". So many real estate salespeople feel contempt from the public - THEIR CUSTOMERS. What other profession suffers from this mantra? Maybe used car...

For Long Island Realtors looking for a new source of income, you can add a new inome stream by offering your clients insurance products - either as referral or brokerage. Everyone needs insurance, but selling it can be done only by licensed agents/brokers. however, you can still earn referrals, e...

Every homeowner needs to sell "stuff" when they put their house on the market. Most can't do it themselves, and look for help from auctioneers or try to list their stuff on eBay. From my experience, most homeowners don't know how to list items on eBay, and would rather not bother doing it themsel...

Dear LI Realtor, Join me for the introduction to the first Long Island "Rapid Results Real Estate Sales Program". It's a new marketing service being introduced here on the Island by my company and Cablevision. You'll be introduced to an entirely new way of selling real estate - one that gets you ...

  Hello, This is a re-post of an annoucement I made to the group several days ago, for those who missed it. It concerns a new real estate marketing program for LI Realtors by Cablevision and other LI firms intended to "jump start" the spring selling season. My company is co-ordinting the initiat...

  Hello, First, I want to thank Thomas McGiveron for starting this group, and especially for the timing. My company is in Garden City, and we provide cutting edge marketing support services to the real estate community. After a long planning process, and with the co-operation of Cablevision and ...

As a marketer, I'm always looking for new ways to do things that add value to the marketplace. I'm currently working on a project here in NY (I'm on Long Island) with real estate sevice providers.  After reading this post, I hope you comment with your feedback, as the opinion of the pros here on ...