Real Estate Technology Blog

It can sometimes be overwhelming and time consuming to keep up with your web presence. Do you know if others are talking about you on the different social networks and blogs? Are you engaging in these discussions about “you”? These discussions may be not even be negative but instead may be a simp...

Targeting long-tail and niche search phrases will help you increase quality traffic and improve your conversions.  Case in point: In the past year, the traffic to our members' online flyers increased 500% because we decided to focus on more targeted search phrases. Try to think like a buyer.  If ...

Twitter has become a very popular tool that can generate lots of buzz to your business and blog.  Now you can create a free Twitter background with your personal information and branding.  Add information about yourself Upload your logo and photo Add a link to your website and blog Add links to y...

Have you checked out Google’s SearchWiki features?  The SearchWiki allows you to customize your search results.  You can move pages you think match well within your search to the top and can remove others that have no relevance to you.  You can even add your own url’s to your results and make com...

This blog post is inspired by the article "SEO About to Get Turned On Its Ear?" at http://www.webpronews.com/topnews/2008/11/17/seo-about-to-get-turned-on-its-ear written by Chris Crum. I highly recommend reading the article and taking the time to watch the video. Following is what I took away f...

Create backlinks and Google juice to your website by using other online resources. First things first – before you start focusing on creating backlinks to your website, I would highly suggest focusing on your website’s content.  Links that point to your website should be relevant to your website...

Everyone wants their own website to rank and surely everyone should strive for that.  But your own website can only place in up to 2 positions on the 1st page of Google.  That means by focusing solely on getting your own website to rank, you can lose leads because of those other 8 spots on page ...

  Your Flyers Just Got SmarterThe new SmartTemplates feature your listings in style, with a few simple steps. The creation process is flexible yet easy; choose from Real Estate branded templates, simple themes, or upload a header of your own to create a truly custom flyer. The first thing that p...

I had a client contact me recently and ask “How can I get my services to place in multiple slots on the 1st page of Google?”  Knowing that this client’s own website already places well in Google, I offered him a different approach.  I offered him this approach because I have only ever seen the sa...

Before we dive in, I’ll start with three questions: Do you send regular newsletters to your buyers and/or sellers? Do you send regular newsletters to your Real Estate contacts? If YES to the above questions, how much time do you spend? If NO to the above questions, why not?   THE NEWSLETTER Now t...