Jim Kimmons's (realestateguide) Blog

What Kind of Leads Do You Get From Your Website? I see it all around the Web, in comments on my articles at About.com, and hear it in discussions between real estate professionals ... "Web leads aren't that great."  Or maybe it's "I don't make much money from my website leads," or even "leads fro...

 Quick, this is a test!  This is a circuit board controlling your new car's various warning systems.  Suddenly you realize that the last two times you crossed through a certain construction zone, your tire pressure warning activated.  You couldn't get the warning light to go off until you adjust...

  Search engine...click to site...click away from site...search engine...click to site...click away from site... No, my keyboard isnt' stuck.  This is very common behavior for a real estate buyer or seller searching for information on the Internet when they go to real estate websites or blogs an...

  "Hi there!  I'm so glad that my many hours of work on my website and the money I spent on PPC, Pay-Per-Click advertising got you to my site.  Then that great landing page and form enticed you to give me your email address, and I do appreciate it.  To show my appreciation, I'm going to drown yo...

I found a concise definition of “lead qualification” online (with a Google search of course).  It said that lead qualification is:  “Marketing activities focused on evaluating the readiness, willingness, and ability of a lead to buy.” My last post about Pay Per Click marketing generated question...

OK, before I get comments that correctly point out that every market is different, and that every marketing method has merit and value, I'll concede that now.  However, and it's a big however, even after the Internet has so dramatically changed the way people research, buy and sell real estate, t...

What percentage of your commission income last year came from pure website leads?   80% to 100% -  You're a lead generation & follow-up rock star! 50% to  80% -  You're doing better than around 90% of your competitors.  Keep it up! 30% to  50% -  You're doing OK, and doing a lot of traditional ma...

Throwing out the "who's a real estate buyer or seller" question to a crowd of people could get you a prospect, or even a commission.  Unfortunately, there aren't many of us who get an opportunity to do this, unless we're really brave and shout it out in the supermarket. Then we move to marketing ...

You know the movie with Jack Nicholson and Morgan Freeman, and they're checking off a list of things they want to do before they die.  If you're technophobic and you'd rather cold-call the phone book than write a blog post or a Tweet, then this list isn't for you. If, on the other hand, you're so...

I can see some real estate agents salivating when they see the title of this post.  They're thinking that it's going to be like buying 500 pre-written drip emails, or getting hundreds of articles to immediately copy and paste on their websites.  Of course, the copied articles will be all over the...