Let's Get Real About Real Estate Marketing

As you know, ActiveRain is the premier online community for the real estate industry.  It has almost 70,000 members at this writing; wow.  This is great for those of us in the industry, but what about online communities that reach out into the world and can help us generate more business?There is...

In a previous Blog entitled, "How to Leverage Your Website Content" I gave an introductory overview of how agents can create their own automated drip campaigns by linking their Web sites to Top Producer 7i.  This strategy can:Improve the quality of marketing communicationsReduce the cost of marke...

So, what's with all the recent posts from Ray Cobel in the Real Estate Virtual Assistants Group?In a nutshell, I'm trying to stimulate some discussion synergy.  If you haven't tied them together already, you'll soon see that this series of posts has to do with why and how both agents and VAs can ...

The concept of "Virtual Assistant" (VA) makes terrific sense for the real estate industry.  Given the volatility of agents' income, only a small percentage are able to commit to a regular, even part-time, staff.  When times are good, they need even more help than that staff can provide.  When tim...

I attended a panel discussion of leading search engine companies (including Google) on Search Engine Optimization (SEO).  Google acknowledged that 80% of all searchers only look at the first page of search results, and that very few venture beyond the second page of results.Since each page usuall...

How Much Contact Should You Make?  (Members Only) Ever wonder whether you're marketing too much, or not enough?  These models from the book, "The Millionaire Real Estate Agent" by Gary Keller are based on the experience of the top agents in the country.  My clients who stick with these recommenda...

Want to be able to get documents signed anytime, anywhere, online?  This is how it's done.  The program discussed in this post is Docusign(NOTE:  To see larger images click here.) 

This post discusses how to leverage agent Web sites (e.g. AdvancedAccess, Z57, Top Producer, etc.) to communicate knowledge, skill and performance (i.e. what NAR surveys say are the three most important agent selection criteria).(NOTE:  To see larger images click here.) 

Learn more about how agents are really selected and you'll gain insight on where you should put your marketing efforts.  This post discusses insights from key surveys published by the National Association of Realtors.(NOTE:  To see larger images go to my Web site.)  

Marketing takes a lot of your time, effort and money.  Ever wonder what's most important to communicate with it?  This post discusses an analysis of NAR Surveys that provide keen insights to agent selection criteria.