Let's Get Real About Real Estate Marketing

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Services for Real Estate Pros - Cobel Communications
Our Groups (Optimizers and Webinars R Us) and Blog Posts are focused on helping Agents and Brokers improve their business Planning, Marketing Communications, Marketing/Administrative Systems and Team Work.
RECENT BLOG POSTS
Dr. Stanley's book (discussed in our previous post) also goes on to spell out "12 Networking Rules" that should also be applied to your networking activities. Rule 1: Identify those professionals who already have an influence network composed of the types of people that you want as clients. In ot...
05/31/2007
David Britt asked a question in a comment on my post "Tutorial: How to Build a Referral Network in LinkedIn".  He said: "Ray, I have been a member of LinkedIn for some time now, but never   really used it much.  How do you use it?  Are you able to build a relationship thru this source or how do y...
05/31/2007
Before you start trying to make high-level relocation referral connections, remember; you only get one chance to make a good first impression.  This post will help you get ready.The following excerpts from my interview with a highly experienced, senior level executive/technical recruiter will hel...
05/30/2007
A number of you have accepted my offer to connect with me on LinkedIn. Now I am able to help them leverage my 2.5 million member network.Leigh Bates was the first to send me a list of large employers in her area. The tutorial that follows is a demonstration of how I searched my personal network o...
05/30/2007
One great thing about difficult markets is they force you to:Focus on what really worksTighten up your systems and proceduresDiscover new and better ways of doing thingsConsequently, you will come out in better shape than ever before.Check out these posts and learn more about how you can come out...
05/29/2007
. . .The survivors go marketing.One thing that helps keep the survivors going is their optimism and conviction that if they keep focused, and work steadily; things are going to work out just fine. Their optimism doesn't just come from some kind of Pollyannaish faith, however.  They have a very ob...
05/28/2007
This is the third in a series of blogs designed to help agents make a much stronger case for being better than online services.Deal Making AbilityWhen it comes down to closing deals, local agents have a real advantage over online agents.  Here's why:1. Deal AnalysisLocal agents have much greater ...
05/27/2007
This is the second in a series of blogs designed to help agents make a much stronger case for being better than online services.You Can Market Property More EffectivelyOnline real estate services focus more on working with buyers because:The Web can serve buyers needs better than it can serve sel...
05/27/2007
"Online" has done a very good job of making basic property information available.  It's very easy for anyone to see current listings, property statistics, photographs, maps, even sales trends online.  Computers are very good at storage and retrieval of massive amounts of data.The questions consum...
05/26/2007
The response to our series of ActiveRain Blog Posts on networking has been wonderful.  Thank you all for your kind comments and support.  If you've missed any of the posts you can easily catch up at http://del.icio.us/raycobel  This post explains just one of the major benefits of our new Club and...
05/24/2007
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Ray Cobel

Let's Get Real About Real Estate Marketing
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