For many real estate agents it seems that their concept of "lead generation" is something akin to playing lotto. Place the right ad, in the right space, at just the right time, and you win the transaction. No wonder so many of them go broke playing this game.Its all about relationships people.
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10/13/2007
The reality of the real estate business is that it is,overwhelmingly, a relationship oriented business. Smart agents know that starting, building and maintaining relationships requires frequent, consistent and meaningful contact. Agents who make sufficient contact are already reaping huge rewa
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10/10/2007
There are many people in real estate who are good agents; they're just not particularly good marketers. When times were good, they did okay. Now, well. . .not so much. These people have three options:Get their own marketing acts together; in a hurryBecome part of a team or office that can fill
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09/28/2007
Real estate marketing is all about starting, building and maintaining relationships. That requires quite a bit of contact. Gary Keller (in "The Millionaire Real Estate Agent") says that you need 33 touches per year to stay close to your "Met" database.NAR Surveys say that the most important thing
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09/25/2007
Just curious. I detect a bit of hostility toward Top Producer 7i and am wondering why. My reasons for supporting it are below. Why are you for, or against it? Admittedly, as one who's business is helping agents implement their Top Producer 7i systems, I have a bias. Consider, however, that wh
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09/20/2007
No doubt, one of the great blog posting inhibitions is that it's not worth the time and effort; because, you fear, that not enough of the right people will even see it. Well, I've got some important news for you. If all you're doing is posting willy-nilly, then hoping that some little marketing
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09/20/2007
I attended a "Lunch and Learn" session yesterday where a number of agents asked questions about what kind of advertising worked: "Does your Web site get clients?" "Does newspaper advertising work?" "Does your newsletter bring business?" "Is it worth it to do mailings?""Does door knocking work?
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09/18/2007
Yah, yah, yah; money's tight, inventories are glutted, prices are falling. . .blah, blah. . .blah, blah, blah. You know what? Agents can have a lot more control over their circumstances than most of them realize; but for whatever reason, too many of them just aren't taking control. Don't be li
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09/11/2007
As a marketing/systems consultant, deeply involved with computers and the computer industry for over 24 years, I have to say that real estate agents, generally, have been among the slowest to adopt computer technology. Most other industries have gotten with the "program" long ago. My experience
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09/08/2007
If you're in a hurry then here's the Readers Digest version of this post: Facilitate Agent Success. If you want some effective ideas on how to do that, then you'll want to keep reading. 1. Coach Entrepreneurs When the market is hot everybody and their mother gets a real estate license. They
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09/06/2007
