Gayla Allen's (qiallen) Blog

If a picture is worth a thousand words, a picture may be worth a million, memory-wise. Psychologists have shown that color does more than appeal to the senses. It also boosts memory for our scenes. Color is a meaningful constant and a powerful psychological tool. By using color in your marketing ...

If a picture is worth a thousand words, a picture may be worth a million, memory-wise. Psychologists have shown that color does more than appeal to the senses. It also boosts memory for our scenes. Color is a meaningful constant and a powerful psychological tool. By using color in your marketing ...

A well written Hardship Letter (written by the homeowner in his/her own handwriting) is one of the most important letter's in your Short Sale Packet. Sometimes bad things happen to good people. It is highly doubtful that the homeowner intended to default on his / her mortgage and end up in forecl...

PowerPoint is similar to a word processor, except that it's geared toward creating presentations rather than documents. PowerPoint presentations consist of one or more slides. Each slide can contain text, graphics, and other information. You can easily rearrange the slides in a PowerPoint presen...

If your marketing activity doesn't include postcards, you're overlooking a highly effective and very low-cost sales tool. Here are 10 reasons postcards should be part of your marketing program...  1. Postcards Work for Any Business, but they are highly effective for the Real Estate industry.  2. ...

The following are a few quick facts regarding Short Sales. Most agents have concluded that learning and working short sales is important to running a successful real estate business. This is not comprehensive, rather a guide. What type of property is qualified for a short sale? Banks consider sho...

Part 1, included the first 5 mistakes... Postcards are the cheapest and one of the most effective forms of direct-mail marketing.  Great postcards hit your prospects fast and elicit an immediate impression since they don't have to tear through an envelope to get to the meat of your message. Direc...

In my previous blogs I've outlined reasons why postcards are very effective for marketing yourself and your business. My next two blogs gives you 10 mistakes to avoid. Postcards are the least expensive form of direct mail and a very powerful marketing tool. These tools are the workhorse of the di...

While thumbing through my mail one day I received a HUGE postcard that advertised a local business. It was so eye catching and to the point that I decided to do check them out and have since become a regular customer. But it was amazing that big media like television, radio, newspapers, and billb...

Many agents think that the tried and proven methods of advertising does not work. Not all methods are created equal and you can't rely on just one method for all your advertising needs. I've heard many agents say that they use only online resources to sell and promote. I know it's a fact that buy...