Liz Froment's (propertycopyco) Blog

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I think by now we all know how Google likes to spring surprise algorithm changes on us at a moment's notice.  Unfortuantely, if you're site is not prepared, you can see your ranking plummet. That's terrible, especially if you have spent a lot of time focusing on making your site keyword heavy.Jus...
It never hurts to be featured in a publication.  Just a few weeks ago, I was quoted in an article about email marketing on Not only was it a huge confidence boost, but I also got a bunch of new traffic to my site. Plus, now I can say "featured on" in my own marketing effort...
I don't know about you, but there have times when it's been a struggle to stay productive. After a lot of searching and trying different methods, I've come up with a few productivity tools that have been an amazing help for me. Here they are:ToDoistI've tried a lot of To Do lists and this one is ...
You might have seen a few infographics floating around about the best times to post on social media. If you haven't it's a good idea to take a look. One mistake people often make is they think posting everything at the same time is a good idea. Unfortunatley, that usually isn't the case.You see y...
If you read my post up yesterday, The Easiest Way to Wow People With Your Blog Photos, I left you with a little bit of a cliffhanger. Sorry about that, but I know people don't have time to read blogs all day (you'd rather be out selling!) So I try to make mine on the shorter side. Anyway, today I...
Let's face it, people are visual. Even though we're taught not to judge a book by it's cover, when you see something that catches your eye, aren't you more likely to click on it?I know I am.That's why I decided to up my game a bit on my own blog over at The Property Copy Co. I wanted to make my b...
Getting someone to give you their email address today is hard. That's because so many people have been spammed and now, understandably, are much more wary of giving out their email.So, in order to successfully get those email addresses today you need to do two things. The first is offer something...
You probably know by now that I'm all about the email campaign. I truly think it's one of the very best ways you can grow you brand, give clients value and grow your business. Now, the biggest issue I hear when it comes to email campaigns is people don't know where to start. It can feel daunting ...
Social media is a huge driver of traffic today. It's so big that it's virtually unacceptable to not be online for anyone who is looking to build a brand or a business.    Plus, just "being" on social media isn't nearly enough. It doesn't count if you have an account if you never actually update i...
Marketing is super important to any business, but for real estate agents?   Marketing needs to really be spot on, and this is especially true when it comes time to promote your own brand online.   Younger generations, especially, are locked into the online world today, online is the first place ...

Liz Froment

Real Estate Content Creation (Blogs, Emails, Copy)
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