PRC's Marketing Nugget

When I see a high performance agent or team hit the skids or slide sideways in business, it is almost always a problem on the personal level.  One of the reoccurring issues is a tap root of bitterness that is held.  In order to break free and get back on track we need to pause the business coachi...

 Most of our marketing efforts as an industry have been a series of trial and error decisions, made on a reactionary basis at the hands of a professional salesperson trying to extol the benefits of their wares.  It has had very little root in systematic evaluation or factual data.  We have been s...

10 Goals to Reach in the Next 90 Days What are the goals you most want to set for yourself for the next 90 days? Please select only those goals that you really want, not the ones you should, could, oughta, or might want. Look deep inside, write down your 10 personal and professional goals, and di...

This week's Council Member Marketing Module is now uploaded and available for download and will be posted for the next 7 days. Session Title - The Secrets of Internet Buyers Session Description - If 90% of buyers are starting their search on-line, why aren't those numbers being translated to our ...

Secrets to Successful Branding - The Law of the Company   If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of "getting their name out there."Most of us are re-tre...

Every once and a while I get something that is just too good not to share.  I hope you enjoy Dean as much as I do - If direct mail is considered the most targeted form of advertising, then why do so many people experience miserable failure? Most buy a list, merge it with their own, (sometimes), c...

In any sales game you have to develop thick skin.  It is a necessary skill for those who want to weather the storms and achieve success.  But there is another side that those who are masters of their craft have developed.  Yes, you do need to develop thick skin, but you need to couple it with a s...

  The magazine, Fast Company, recently declared that Americans are becoming a nation of "free agents". They described a generation of consultants and professionals, all selling their services for the length of a project or until a problem is solved. That brings tremendous freedom, and new respon...

Every once and a while I get something that is just too good not to share.  I hope you enjoy Dean as much as I do -   Take care of your customer or someone else will If you don't have the right disciplines in place to super-serve your clients, you will lose them and your reputation. In one of my ...

Secrets to Successful Branding - The Law of Consistency If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of "getting their name out there."Most of us are re-tread...