Paige Earles's (pearle) Blog

Selling a home for the highest price possible and in the shortest amount of time possible is what every seller is trying to achieve.  However, critical mistakes are made by almost every seller, which result in a lower sales price and a longer time on the market.  The #1 reason this occurs is beca...

Do you want to make your home a healthier, more eco-friendly space? Saving resources and protecting the environment is easier than you think. The most difficult part is getting started, but once you go green, it's simple to stay environmentally aware. Our list of common problems and solutions wil...

ECO IS EASY - Courtesy of Home Depot Do you want to make your home a healthier, more eco-friendly space? Saving resources and protecting the environment is easier than you think. The most difficult part is getting started, but once you go green, it's simple to stay environmentally aware. Our list...

Here's a Checklist to help you prepare for your Open Houses.  Make it an awesome day! Curb Appeal • Park cars down the street and away from driveway and front of house in order to give buyers clear picture of home • Remove any front lawn debris, toys, trash cans, pet debris, etc. • Garage doors d...

Buyers Will "Profile" the Sellers In their Buying Decisions...  Neat and organized conveys to a buyer that the seller takes care of their home.  -  All areas of your home must be de-cluttered.  Buyers Will View Your Personal Things Impersonally If you can't see objectively, you can't market effec...

Homes are Purchased Based on Emotions We want buyers to think, "This is it; This is the one!" - We use an 8-step, "FEEL HOME" process to depersonalize the space and create "emotional connection points" to actively engage a buyer's mind to imagine how life can be in the house. Like most "first imp...

The Home Seller Has the Marketing Advantage when they've partnered with a Professional Home Stager Buyer Profile - Know Your Buyer Part 1 A Perfectly Targeted Audience - Most buyers who come to your house are good prospects: they are actively shopping for the product you are selling and your hous...

#5 Vacancy Rate Is at an All-Time High According to the Census Bureau the vacancy rate of homes is at the highest level they have ever seen since they started tracking it 40 years ago!  Therefore, it's critical for your home to be differentiated from other vacant homes on the market.  If not, you...

#4  Only 10% of Home Buyers Can Actually Visualize the Potential of Home Nine out of every ten people walking in your home have no imagination of the wonderful possibilities your home has to offer them.  They just can't picture it.  Don't let a simple thing like no furniture or limited furniture ...

# 3  When A Room Is Kept Empty, Buyers Focus On Negative Details Can you imagine a brand new Mercedes without a paint job?  Do you think people would notice the beautiful car or the missing paint? It's so much easier to notice that crack in the wall, or the chip in the tile when there is nothing ...