Point of Difference

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Real Estate Technology - InTouch Systems
Point of Difference shares agent strategies to help buyers and sellers be better homeowners by helping them to understand the ax advantages, financing alternatives and investment aspectis of homeownership.
RECENT BLOG POSTS
3 Comments
Want to do something special for the people you love?  Want to show them that you really care about them and want to be part of their lives? Take care of yourself so you'll be around to prove your love by sharing their lives.  There are some obvious things that everyone needs to do: avoid all tob...
02/11/2009
While waiting for a flight, something I do far more frequently than I like, I saw a book called Send by David Shipley and Will Schwalbe.  I picked it up once and thought about buying it when I said to myself "What can this book teach me about email that I don't already know?" I put the book down,...
01/06/2009
You've just received bad news and good news.  An aunt you didn't know died is the bad news and she left you $110,000 is the good news.  Wow...an unexpected windfall.  There are plenty of things you could do with the money: a new car; a pool would be nice; remodeling the home; dream vacation; mayb...
12/29/2008
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Every sale that you make should lead to at least one more sale. It should never be a dead end. If you are skilled at what you do, it will lead to more than one additional sale. You'll never need to worry about cold calling again because your referrals will more than keep you busy. I've always bee...
12/23/2008
If you're faced with a choice: do buinsess with people you know or those you don't, the stranger will lose everytime.  It is less stressful, more fun, and less expensive to do business with people you know.  It costs five to seven times more to get a new customer than it does to keep an existing ...
12/16/2008
As a child, my mother used to say "Come here and tell Mommy something clever."  Generally, it was an opportunity to repeat something that I learned at school.  If I was really excited about it, it might lead to a wonderful conversation that would then give me something "clever" to tell my teacher...
12/10/2008
REALTORS® along with every other business person in the world today is faced with increasing revenue and decreasing expenses.  Obviously, one of the largest non-fixed expenses we are faced with is marketing.  The irony is that in an effort to improve the bottom line, a cut in marketing actually h...
12/09/2008
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