Melinda Stone's (orangecountyresourceguide) Blog

          Platinum Folder Sponsorship Want to reach the lucrative newcomer market in South Orange County, CA?  Last year over 13,000 newfamilies joined our ranks.  You can make a great first impression by welcoming your new neighbors. Capture them as they seek new places to dine, shop for their n...

Do Orange County Advertising Firms consider "The Latte Factor" when planning their campaigns? Are you willing to give up your morning latte?  The "Latte Factor" is based on just that concept.  Whether it is your latte or some other small indulgence, your ability to say no and put that money into ...

One of the top ten stressors in a person's life is moving.  Whether the move is across country or across town, there is so much to do, so much to consider, so much to remember. Coming to the rescue for the harried homeowner is  the Orange County Directory and www.WelcomeToOC.com.     Take a momen...

Orange County Advertising is more important than ever to today's business owners in what is considered a "down market". A study commissioned by IBM found the following U.S. Consumer Trends based on 4000k phone interviews: · 72% of respondents have made "significant spending cuts" due to economy. ...

Orange County weekend events sometimes need to start at home. It's time to get organized!  The piles of Christmas decorations yet to be put away and future garage sale items still sitting on the garage floorare getting harder and harder to ignore. It is easy to turn the other cheek to the whole i...

Granted--websites, blogs, social media, online magazines & online newsletters all contribute towardbrand credibility. However, print is still the most powerful visual tool for building your brand. Printproactively "forces" the viewer to at least scan your information as part of the viewing proce...

    In today's world, more and more people are becoming more conscious of their environment. As a result, more businesses are adopting environmentally friendly business practices, like becoming a sustainable, green business. However, even with all the advantages of going green, there are many bus...

Number One Tip is to not give up!  Stay in the game:  Design an integrated advertising campaign that will drive consumers to a purchase decision.  EX:  Your prospects might see a magazine ad or gift certificate that sends them to a website, which in turn leads them to make a purchase.  This appro...

  Your home is supposed be to your castle, your sanctuary, and the one place where you feel safe and secure. Yet for many victims of violence, their home becomes not a place of refuge but one of fear. A comprehensive home alarm system is a great way to keep strangers out and keep you and your fam...

REALTORS® Do More Than Sell Homes. REALTORS® Build Communites The "REALTORS® Honoring Veterans" Campaign follows the "REALTORS® Building Homes for Heroes Effort" in which three REALTOR® associations: The Orange County Association of REALTORS®, the Laguna Board of REALTORS® and the Newport Beach ...