James Colucci Enterprises

Sure, that flier laying on your desk for cheap interactive floor plans sounds enticing, but choosing the wrong company can be a disastrous experience. Check out some of the things they won't tell you. •·      Most national companies use local photographers with no real estate photography credenti...

We've discussed blog topic ideas in the past, but many of you have mentioned that you're still stuck. To help you out, we've compiled another list that may help your creative juices flow.Mortgages: It's at the top of every buyer and seller's mind these days. From how to get out of a bad mortgage ...

The cursor blinks at a maddening pace. As a real estate agent, you promised you'd blog once a week to attract more people to the site, but your mind is blank. Your palms begin to sweat. Forget it. You turn the screen off and walk away, thus losing your established readership in the process becaus...

Hundreds of people start a blog for professional or personal reasons every single day, but if your resolution for the new year is to start a blog for your real estate agency, you have a very different agenda in mind. That also means, though, that there are a few things you must keep in mind as yo...

We all make big plans at the end of each year.  "Next year, we'll exceed our sales goals by 28%.""Next year, our new web 2.0 marketing ideas will move forward.""Next year, I'll manage to keep my desk clear all of the time."  The reality, though, is that next year will be little different than thi...

Real estate can be a fickle business, and agents regularly move from one company to the next or decide to set out their own shingle. As you make a move, though, there are a number of things you might want to consider about your new office. If You're Changing Companies . . .First, evaluate the fee...

If a real estate blog is an integral part of your marketing system, you may be frustrated day after day as you sit in front of your screen trying to come up with topics. These ideas may help. Consider blogging about your new listings. This is a great way to get exposure to your real estate blog, ...

The world of real estate marketing gets more competitive every single day, and deciding which marketing materials to add to your overall strategy can be a really difficult one. Increasingly, adding a real estate blog to the line up of your online marketing materials is a popular notion, but is it...

As a real estate agent, hiring a great professional photographer for your listings is the perfect first step toward a sale. It will not only ensure that all of your marketing materials look clean, neat, and well-organized, it may also help to attract buyers. Moreover, it saves you quite a bit of ...

When my brother-in-law tried to sell his house last year, the realtor he hired stopped by to snap a few photos for the marketing materials. Much to his chagrin, the realtor my brother-in-law had hired whipped out his cell phone, lined up a few shots of the outside of the house, and went with thos...