Melissa Zavala: San Diego County Broker, Speaker, Author

Friends, I’m sorry to report that with the New Year, not only come the resolutions and the new goals, but also comes the time to begin preparing your tax return. For the real estate agent, this is not always an easy task—unless you have a really good system in place. Since most real estate pros a...

We’ve got a great opportunity for you to join us next Wednesday, January 20th, 2016 for a live webinar on How to Increase Your Sale Pipeline with Hot Lead Generation Hacks for 2016 and Beyond.Hot Lead Generation Hacks for 2016 and BeyondThere's no question that constant lead generation is the key...

With 2016 already here right now, it’s time to hop to it and get to work to see a successful year. People often don’t realize how much real work is required behind the scenes in order to see more than just a few real estate closings throughout the year. In addition to honing your sales and negot...

After conducting a recent survey of “pain points” for real estate professionals, the results indicate that real estate pros want two things: 1) more leads in their sales pipeline, and 2) increased productivity. “When you have to schedule time for showings, meeting appraisers or photographers, rev...

You’ve done it! You’ve finally got those buyers in the car, and you are out and about looking at properties. Perhaps, you are even mentally calculating when you’ll be collecting that next commission check. Hold on! Didn’t your mother ever tell you not to count the chickens before they hatch?3 Gre...

You set up an appointment to meet some prospective sellers to discuss the sale of their home. You arrive. Mrs. Seller opens the door and you shake hands. She invites you in and ushers you into the living room. Seated on the sofa are two people—two other local agents who are competing with you for...

While the general public may believe that anyone with a luxury car or a designer handbag can sell a home, unfortunately it’s just not that easy. To effectively identify consumers who are ready, willing, and able to buy or sell involves a great deal of skill—not only in putting together a transac...

With market changes underway, many agents a scrambling to get lots of listings. After all, if they are selling like hotcakes, then it would be nice to have a bunch, right? Well, before you take your next listing, it is vital to have a look at the title report (or a preliminary report or property...

As real estate professionals whose earnings are always dependent upon the size and quality of our sales pipelines, we’ve got to be thinking at least one season ahead. With Fall now in full swing, it’s time to start establishing a pipeline that will result in more winter closings. To see more busi...

Do you ever get to the end of your business day, look at the clock, and wonder where the day has gone? Today, as I write this, it is high noon, and I had planned to get down to business about three hours ago. Where has the time gone? Between taking a few calls, paying a few bills, and solving a f...