Martin "Marty" Rueter's (mrueter) Blog

I thought about Sir Winston Churchill  recently -- having to deal with the ominous German threat during World War II.  England's back was to the wall. Hitler was poised to attack. But Sir Winston refused to capitulate. His speech before Parliament is among his greatest.I thought it appropriate fo...

 Life without Football (and Andy Rooney)By Martin J. Rueter, WREA President"As an old reporter, we have a few secrets, and the first thing is we try the phone book." "When waiters ask me if I want some fresh ground pepper, I ask if they have any aged pepper.""Vegetarian - that's an old Indian wor...

ARE YOU X-TREME Weichert?New accountability business development program models format used in company-owned offices. Weichert Real Estate Affiliates (WREA), the franchising arm of NJ based Weichert, Realtors®, has launched a massive business development program to significantly boost recruiting ...

How to Pre-Market Your ListingsCreative real estate agents are "pre-marketing" their listings ... that is, preparing the property for listing ahead of time by completing most paperwork and typical "closing services" in advance (where permitted).With a pre-marketing program, the home may be formal...

TODAY’S REAL ESTATE OBJECTIONS … … aren’t that different or more difficult to handle than those experienced by your predecessors. True, there are many added legal issues today, but buying and selling hasn’t changed that much. People may still be hesitant about making such an important decision, a...

Franchising: Rebound or Rebirth?A Colorful HistoryThe early 1970's was a time of upheaval in the real estate business. Following earlier launches by Gallery of Homes and Red Carpet, two real estate brokers, Art Bartlett and Marsh Fisher, formed their own franchise in Orange County CA with just se...

A Brand New "Ball" Game"I was in the drug store the other day. There's an entire wall of cold products: Well, this one is quick acting but this is long lasting. Which is more important, the present or the future?"JERRY SEINFELDI see where Times Square erected a new "ball" this year. You know, the...

OPEN HOUSES DO WORK -- if you WORK the Open House!I used to dismiss this form of promotion, considering it a last ditch effort before losing a listing. Hardly anyone showed up, and besides, the TV reception wasn't always that great. My later years with Weichert, Realtors®, however, have convinced...

NEED MORE BUYERS? CAPTURE THEM BEFORE YOU SELL THEM!Most brand new agents become self-proclaimed "buyer specialists", rather than try to compete for listings. As stated before, a seller who turns down your listing proposition is turning you down, or at least your marketing proposal or price evalu...

Why Kurt?Weichert, Realtors may be the biggest real estate company most people have never heard of... unless you happen to live near a town serviced by one of his real estate offices. Founded in 1969 by then twenty-year-old New Jersey licensee, Jim Weichert, Weichert, Realtors holds itself out as...