With your competitors emailing prospects long video listing presentations and peoples' attention spans shrinking by the second, you might consider differentiating yourself using a short work-around. Prospects view a listing presentation for two reasons: to learn/gauge the effectiveness of your se
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06/01/2008
If you want to produce a video listing presentation, you might consider the 'thought leadership' approach to create more engaging content and additional spin-off marketing tools. Here's what you'll need: Step 1. Buy an easy-to-use camera and start playing with it. Or borrow a friend's. Step 2. Ge
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05/30/2008
This drip marketing approach to internet leads always made sense to me but after reading Mr. Internet's article, I now see understand the why: 95% of Internet leads are 3-18 months away from action. I'ld be curious to know what happens in those 3-18 months. How does prospect information demand
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05/30/2008
MIMiC (verb), to create successful real estate marketers by trying innovative ideas, seeing what works and imitating those successes!There are two ways to play: 1. You POST a BIG IDEA. Posts must be concisely stated - we're here for the steak, not the sizzle. Entries should focus on technology
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05/23/2008
Mom, When you invite a friend on facebook, it's important to create dialogue immediately because FBers often have so many friends, it's easy to get lost in the shuffle (i.e. they don't contact you). If I remember something about them, I try to offer some light humor IN the invite. Once they ac
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05/23/2008
Mom, Surveys help bond you to your clients and improve the effectiveness of your hard-earned marketing dollars - a 2-for-1 benefit!Action: Send your clients the following survey - (a PollDaddy.com survey). This action sends a message to your clients that you care about their business, are technol
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05/23/2008
MIMiC (verb), to create successful real estate marketers by trying innovative ideas, seeing what works and imitating those successes!There are two ways to play: 1. You POST a BIG IDEA. Posts must be concisely stated - we're here for the steak, not the sizzle. Entries should focus on technology
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05/22/2008