(Email to an Illinois real estate agent) D,You're Facebook ad popped up on my mother's profile page. Mom is a Realtor located in Danville, CA. I'm telling you this because I hate to see people spend their marketing dollars in an untargeted and wasteful manner. And I also don't like to see my mo
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10/11/2008
What better way to say 'I am a thought leader' than to show off your expertise in noticing valuable home improvements. You know which fix-me-ups improve value when you see them. And more importantly, you can identify areas where buyers can add value after their purchase! You get paid for your
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07/10/2008
MIMic Group 2008 2nd Quarter Survey Analysis I gathered some great data this quarter on homebuyer/seller technology tastes and what real estate agents are doing to leverage the internet. Here are a few trends I discovered...Homebuyer/Seller Survey (100 surveys sent, 15% response rate)1/3 of cli
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07/03/2008
One of the best and easiest ways a real estate agent can start grabbing eyeballs with your blog is to blog about the individual neighborhoods contained within each city wherein you specialize. There are whole web sites devoted to this type of marketing (yelp, city search) yet these sites can fa
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07/01/2008
It's summer all year long at Blog Camp where campers and guest counselors meet to blog around the campfire. Blog Camp is for real estate agents who need blogging ideas and some keywords to help you get started. These ideas can be used for your written, audio and video blogs! Blog Camp is broken
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07/01/2008
Mom,Be careful about inviting LinkedIn folks to connect to you without having met them. That doesn't mean you can't. Sometimes connections happen online. But if a person you are reaching out to says they don't know you (or remember you), in the future, you will have to give email addresses whe
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06/08/2008
My friends and I have been trying to get a friend to communicate with us in the new style for years: Eric, I know, I know- people have been bugging me to do it. The problem is I don't need any more distractions and I hear it's Addictive! I will though, since you asked so nicely:) Just remember- w
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06/05/2008
I was reviewing Joel Burlem's Blog on Facebook Flyers and found a Forrester Research blogger named Charlene Li who researched demographic info on Facebook. Some interesting data: 22M of 44M Active users return daily 75% are out of college 34% work as professionals, executives, sales, education or
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06/03/2008
If the listing agent says another offer is coming in and would you're buyers like to increase the price: Be like water. "If you are confident you have another offer coming in, then I would be happy to pass on your counter-offer to my clients. When can I expect your counter-offer in writing?" If
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06/02/2008
I too have felt the sting of stress. And I have some advice that is so old that I hesitate to drop it on y'all again. But we all need a refresher every now and then. If you want to keep working as a commissioned agent, there is a simple understanding that has helped me: real estate work will nev
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06/02/2008
