It takes guts to predict the future...kudos Mike. I especially liked what you had to say about consumers demanding information tailored to their needs and not necessarily the needs of agents and their sellers. Zillow and Trulia embraced this from the beginning and gained significant market shar
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02/21/2010
This argument always reminds me of the little man behind the curtain in the Wizard of Oz. Of course, buyers and sellers can find their way to 'home sweet home' without the help of a realtor. Real estate isn't rocket science. But then again, I could fix my car if I really wanted to buy the tools
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02/09/2010
What makes a great real estate agent? Most agents think of themselves as great. On their webstes, they use terms like "exceptional service", "in your corner" or "knowledgeable and experienced." But most consumers don't believe these words, even if they are true. 80-90% of consumers choose to do
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01/20/2010
Hank Perry, President of Empire Realty, takes incredible pictures on his adventures both near and far. He also has some good advice for local nature hikes. Ok, we know it's finally raining in the Bay Area - so where can you go when you want to be outside, and you don't have much time? Here
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01/13/2010
Here's an example of a Crescent City, CA agent who is using inexpensive 'thought leadership' marketing to produce results. LookMa.net CityTourVideo.com Mimicc.net As we countdown to a new year and new decade I am reflecting on what has been effective in my business for the past year. I w
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12/27/2009
I'm normally a pretty humble guy but I just had to report the news of a client's recent victory using Internet video. The client is Mary Robbins and yes, she is my mom. She was my first client when I started this business a year ago and has been a most patient guinea pig while I worked out my st
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12/22/2009
A non-real estate client recently contacted me and asked why her self-produced videos were not getting the high viewership numbers that that the video she hired me for were getting. First off, I totally encourage my clients to produce their own videos - this is a numbers game and, unless you tota
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12/14/2009
I asked a few questions on Zillow Q&A. Here are the highlights from the 7 responses I got only 2 hours later. If you want to see the most current answers, go to my Zillow profile. I got 2 unique responders - an agent and a prospect.***Category: Home Q&A***How do you want to see a home online?
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04/07/2009
Think of Internet Video as the golden arrow in your marketing quiver. It's not a replacement for the marketing methods that are working, but a way to make them work better. Remember Bubba's line from Forest Gump? "Shrimp is the fruit of the sea. You can barbecue it, boil it, broil it, bake it,
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03/30/2009
Stop me if you've hear this one before: 'The top three topics that Internet real estate surfers search for are listings, neighborhoods/schools and mortgage rates - in that order'. This means folks are key wording things like 'Danville Homes For Sale', 'Danville CA schools' and 'California home l
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01/29/2009
