Mike Rankin's Blog

  Caroline was referred to me by one of my current clients. Caroline and her husband, Tom, are looking to get pre-qualified, but have been unsuccessful year to date. They spoke with a local mortgage banker who only did a pre-qualification over the phone.  Apparently her credit score was below 640...

I grabbed lunch with a Realtor/Broker owner today and was astounded with her comment.  She said that almost all of her relationships with lenders and loan officers went south at the year to year and a half mark.  I couldn't help but smirk.  She said they all start off strong and gung ho ready to ...

  This is the questions that I recently began asking myself.  This is the question that if effectively answered and acted upon will set our businesses apart from the competition.  I was intrigued by the idea that people buy based upon their unconscious wants and not their actual needs. People are...