Marketing for Real Estate

For more than a decade I have been a member of Broker Agent News, which was morphed into BrokerAgentSocial.com, an online community, some years ago.  It was a great site and I always looked forward to seeing the articles that they shared because of the wealth of information that the articles woul...

What modes of advertising have you used in your business?  Are there any that you thought were bad choices because you didn’t receive any leads from them?   Was it the mode of advertising, or was it the AD itself?   Anita Clark, in Warner Robins Georgia, had a featured post today about a mode of ...

Today I received an email from Marketing Guru, David Frey.  If you don't follow him, I would highly suggest checking out his site - Marketing Best Practices.   He had some great tips for showing appreciation to your clients, and think it's great to be reminded of this during this time of year.  Y...

Before getting wrapped up in business, and starting the new year with a bang, it's important to look back at the past year (the good AND the bad) because it really sets the baseline of what you can achieve this next year - especially if you take the lessons to heart. First of all, acknowledge and...

What would your business be like if you were able to attract and only work with "ideal clients"?  You know, those clients that you really gel with.  The ones you enjoy helping, and they enjoy you!  The type of clients that you look forward to speaking to when they call, and you almost hate to see...

You've heard the saying "A Jack of all trades, but a Master of none". Is this what you are in your real estate market? It never ceases to amaze me how many real estate agents think that being everything to everyone, everywhere, will get them the most money.  They believe that casting a larger net...

Here is a clip from a training seminar that I did at Keller Williams in Slidell Louisiana, that discusses why to use video in your real estate business. If you want to know more about how Video can transform your business, my good friends Lewis Howes & James Wedmore have put together a very spec...

Marketing Your New Real Estate Business Getting started as a new real estate agent can be very exciting, yet at the same time very scary. The amount of information obtained during pre-licensing can be overwhelming, but the most frustrating thing is to realize that most of the information you are...

I read a great post this morning on Active Rain entitled "Why Does SHE Get All The Business?", by Cindy Marchant.  In her article she talked about the never ending question agents have about HOW someone else in their marke (or in their office) is getting all the business and leads. The first com...

Like many new agents, when I first started out in Real Estate I thought I could "take on the world" because I didn't want to miss out on any opportunities to find business and make a sale.  What I didn't realize back then is that casting your net wide makes for large holes in the net, and less b...