BlogofGeese.com on Active Rain

I’ve heard about 200 agents this year alone tell me that they will never give out the address or price of a home on their property marketing. Their rationale is that if they do, there is no reason for a homeowner to go to them directly if they are interested. The opposite is true. If someone is t...

A survey conducted by the USPS tells us that 76% of respondents will take action on your direct mail only when it is convenient for them to do so. Are you giving your readers a place where they can go to view more information about local and national market statistics on their own time? Perhaps y...

I hate to sound like a commercial for apple computers but if you don’t already own one, get one now. Your reason: The new Leopard operating system blows any operating system out of the water and more importantly will make you more efficient. Apples are no longer for the young and hip crowd, they ...

If you aren’t mailing out to your blue list at least six times a year, don’t bother. Phyllis Peznik, Director of Sales for a NYC real estate company says that the secret to real estate success is “constant contact with the buyer and seller.” Why? A Mayflower Transit study tells us that only 7% of...

...Ruth said to me as I finished up a presentation to a group of real estate agents in Pennsylvania. Ruth is a 36-year veteran of the industry and used to believe that computers represent an end to a personable real estate experience. “I dislike computers so much that I pay someone to check and r...

Direct mail is an interesting business. It has proven effective time and time again yet according to Borrell Associates only 16% of all real estate agents use it. For the ones who use direct mail on a regular basis this is good news. It means you don’t have as much clutter to break through but it...

If you are looking for a very unique and maybe odd closing gift, Visit SendaBall.com. They will customize and mail an inflated ball to anyone you choose for $19.99. "HAVE A BALL! ENJOY YOUR NEW HOME!"

Direct Mail Idea #6: Follow up with an email In the sales world, everyone expects a follow-up. Let’s face it, as consumers we need constant reminders even when it is about something we are involved with. Any time you send out a direct mail piece, pick your top 50 most important contacts and send ...

Over and over we have heard how important it is to generate positive word of mouth advertising about our business. We have also been told that bad news travels faster and to larger audiences. In this day and age, news travels in a viral fashion much like a disease through the internet. There has ...

On page 45 in Seth Godin's new book,Meatball Sundae , he says "I could talk about how the millions of full- and part-time real estate brokers are facing an uncertain future." Does this scare anyone else? It shouldn't. We should be excited about this as long as we are willing to adapt to our marke...