BlogofGeese.com on Active Rain

There I sat in a classroom full of fourth graders all given the task to write what the year 2000 would look like. There wasn’t a doubt in my mind. I scratched down flying cars, smell-o-vision, fingerprint scans on doors; I had it all. It amazes me to see how many people will try to predict the re...

Facebook, MySpace, Twitter, Flickr, Pownce, Dopplr, Jaiku, Yelp, Plaxo, iLike, VodPod, Mahalo, Satisfation, Seesmic, YouTube, Google Video, Digg, Technorati, Reddit, del.ico.us, StumbleUpon, Furl, Spock…this list could go on for days. Web 2.0 has given everyone and anyone a reason to make a socia...

I had a professor in college who’s email used to be noexcuses@aol.com. He didn’t want to hear them. None at all. If you didn’t do something that was your fault. “Own that fault” he sometimes said. I hear a lot of excuses from agents when I am on the road. In fact I have heard many agents blame ot...

If there were such thing as a sure bet then I would put money on the fact that newspaper circulation will continue to decline. Editor and Publisher reports a sharp decline in circulation in the vast majority of the top newspapers in the country. (See the list below) Does it mean that newspapers a...

Pancakes have been around, seemingly, forever. So how could they ever get any better? For one, the packaging could change. Pancakes are commonly a weekend food because of the length in time of preparation, unless of course you are fine with the frozen pancake thing. One company has created a new ...

Author’s Note: This is my last post until 2008. I’m astonished and overwhelmed with the attention that my book, My Blue Goose and my blog, Blog of Geese have received since launching. Thank you to each and everyone of you who have read, commented, forwarded and linked my blog posts. 2008 promises...

Peas. Twitter. Cancer. These three seemingly unrelated items have been brought together in an act of courage and zest by Susan Reynolds. Together they hold a powerful and valuable mission: to bring awareness to breast cancer and to raise money for research. Susan has captured the power of the Twi...

Hyperlocal. Def. Not just local but excessively local in subject. Think of this word when you are planning for your blog and your website. Notice blog came before website in that sentence. There are some great blogs out there that concentrate on subjects that are very local to the area in which ...

“My company is all about marketing themselves and not me,” one agent told me at a presentation recently. Like it or not, it is in your company’s best interest to market themselves before they market you specifically as an agent. This is not what you want to hear, right? Maybe not. Allow me to exp...

The greatest asset you have in companies like Xpressdocs who allow you to order small numbers of quality, direct mail pieces is that you can target a very select group with special interests. You are only able to take advantage of this if you have your mailings lists sorted accordingly. I was spe...