BlogofGeese.com on Active Rain

Hopeless In Times SquareBy Matthew S. Gosselin, Author of My Blue Goose I’m sitting here eating breakfast and staring out into Times Square.  Once you get past the initial awe of the street, the commotion and the billboards, it is easy as an advertiser, to feel a sense of hopelessness.  Sean John...

Seth Godin writes a compelling argument for why bad news travel fast.  As real estate agents most of our business will come from word of mouth or referrals and it's important to stay in tune to these topics.  The reality is that people enjoy watching others fail.  it's true even though many of yo...

Interesting new study done by Marketing Sherpa reveals that the best time to call people and get them to take action is between 3:00-6:00.  The best conversion rates took place between 3:30 - 4:25.  Also, Friday seemed to be the best day of the week.  Interesting stuff when you think about callin...

Hey Reporter!  Look At Me!By Matthew S. Gosselin, author of My Blue Goose In a recent interview with the Boston Globe I was able to turn the tables and ask the real estate reporter some questions.  It confirmed much of what I already knew but was interesting to hear first-hand.  (Since her commen...

This is a quick one.  I am writing a new article and need your help with an analogy.  Just a simple yes or no would do but feel free to comment.I love Starbucks.  Although, I'm not so much of a junkie to use their lingo of tall, grande, or vente.  I always order lattes because I don't care for th...

Great news about the book My Blue Goose, Exploiting The Wow Factor in Real Estate Marketing.  From now until October 1st, you can pre-order the book with NO SHIPPING CHARGES!  The book sells for $21.95 and can be found at www.MyBlueGoose.com."Every serious real estate agent should keep My Blue Go...

Does That Real Estate Agent Come In Green?Matthew S. Gosselin, Author of My Blue Goose Transforming your business into a green one is no longer for the tofu-eating, dreadlock-wearing hippies.  In fact leading giants like Wal-Mart are making extreme efforts to reorganize their business around usin...

 Stand Out During A SlowdownBy Matthew S. Gosselin “Like great stock investments, the best and most lasting client relationships are not made during boom times-they're made during difficult times.” (10 Ways to Profit During a Slowdown by Felice Wagner) “It is ironic that during those times when c...

By Matthew S. Gosselin, Author of My Blue Goose If any of you are in the Orlando area, you may have seen the following posted in the real estate section of the Orlando Sentinel. “I’m ticked off at Realtors.  I ask you why you don’t show my house that is for sale by owner and tell you that I am pa...

From time to time you'll discover my blog at Active Rain and MyBlueGoose.com will play host to writings outside of the RE industry.  These are meant for anyone who needs a short break from the industry.  Please excuse them if you are only interested in real estate, there aren't many of them.  Enj...