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Industry Observer - Digital and Direct Response Marketing
RECENT BLOG POSTS
20 Plus Direct Marketing Tips In a previous post I wrote about Marketing Your Business With Postcards.  Here is a list of direct marketing dos and don’ts that should help you improve your marketing results: Note- this list is not "targeted" to real estate marketing exclusively but many of these t...
10/20/2010
Marketing Your Business with Postcards - the good, bad and the ugly The postcard has many uses in marketing.  Over the last few days I have been thinking a lot about their pros and cons.  I figured I would share my list about the simple marketing postcard. A postcard by USPS standards is no large...
10/18/2010
Marketing Sales Folks– stop with the marketing buzz words they are a clear sign you don’t understand marketing. I have posted about sales calls a few times.  However the other day I was on a call and the sales person just tossed out one buzz word after the next.  It was clear to me and would be t...
10/17/2010
This happened to me just the other day.  Good to know there is a way to prevent it from happening again in the future. Thanks CTS for posting this useful info.  Another Stellar Opt Out Moment Brought To You By Facebook... Yes, I am being sarcastic (LOL). I love you guys but stop adding me to your...
10/10/2010
This looks pretty interesting.  I plan on playing around on this site over the weekend.  Talk about web 2.0 this is social media 2.0...  This Moment - A new Social Media Way To Record and Share the past, the now, and the future! What are you doing right at this very moment?  Well you're reading t...
09/03/2010
The company I work for, StraighterLine, is moving its offices to the Emerging Technology Centers (ETC) at 1101 East 33rd Street, Baltimore MD.  I saw the space a few weeks ago and it is a great building.  Of course I forgot to snap some photos of the place.  The facility used to be a high school ...
09/01/2010
The future is now...Call someone from your gmail account.  It was even on the news last night.Call Phones from Gmail - Now We're Talking! This is great news folks. The "Inside of the Internet World" just keeps on pushing and reaching out to connect with the "Outside World" and today, there's a ne...
08/26/2010
I am a big fan of word of mouth marketing. I always gather (or give when requested) referrals from friends and family when I need a service or a product. So it occurred to me why not let our customers do all the talking for us. Last week we put together this video with one of our students. She lo...
08/25/2010
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Social networking is great.  We all know that but every now and then you should go to a in-person networking meeting.  You never know who you are going to meet.  I have been attending the NJ Open Coffee networking meeting that takes place every Friday at 10:30am.  We meet at It’s a Grind Coffee s...
08/24/2010
Thanks to Cheryl's post I reactivated my Posterous account and plan on using it going forward.  I have only heard good things about the services so check it out when you have a second.POSTERIZE!! Do you have a self-hosted WordPress blog?  Do you also use Posterous? You could, of course, post to P...
08/18/2010
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Josef Katz

{Marketing Maestro}
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