Lara O'Keefe's Blog

Powerful Quote: "I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see and pursuing that vision." ~ Howard Schultz, CEO of Starbucks As I interpret ...

$3,000 Realtor Bonus! 2916 Golfview 1 story, 2045 sq ft 3 bedrooms, study, 2 baths Covered patio with golf course view! Located in the rolling hills of McKinney Greens. This home offers granite countertops, undermount sink, 42" ash custom cabinets, ceramic tile in the extended entry, kitchen, bre...

10,000 real estate professionals were surveyed in a recently published article. It seems that we are all ahead of the curve just by actively participating in Active Rain! The purpose of the survey was to understand how Realtors are spending their marketing dollars: •·        How much they are sp...

Ladies, have you ever been honey, baby, sweetied to death during a sales presentation? The last time you bought a car, did you hear ... "Honey, when will your husband be here to make a decision?" "Baby, who will be paying for this for you?" "Sweetie, what color would you like? Don't worry about h...

Marketing is so key to driving traffic and getting new business. It is often where people cut costs and cut their own throats. It is a first impression that allows you to stand out above your competition. You invest money up front in order to make more later. The commission from one home sale ca...

In these more challenging times in the housing market, we have to work harder to stay upbeat and positive. I like to read sales and marketing books to stay motivated and get new ideas. I ran across a great little book named, Who Moved My Cheese?   It's a quick read and I would highly recommend i...

Click on the links below to see hilarious videos! Salespeople get a bad reputation sometimes. The stereotypes include pushy, aggressive, don't take no for an answer, and talk more than they listen. Movies like Used Cars, Boiler Room, and Glengarry Glenross only perpetuate the stereotypes! It's h...

Guerilla marketing evokes an emotional response to gain attention! This picture, for example, is my dog Baxter. It makes people think "awww how cute," but with the right tag line it can make you think about moving out of an apartment, getting a bigger yard, or even the American dream of 2.5 kids ...

It's a beautiful and sunny fall day in Dallas Texas! You would think that people would be out washing their cars, tending to their yards, playing with the kids, or maybe even visiting some model homes or open houses. That is where I fit in. I'm in my well decorated model home hopefully awaiting m...

I've always wondered what all the buzz was about with "Google Juice." I understood the importance of Realtors having name recognition in their area. I also understood just how much competition was out there in Real Estate. My friend, Sara Braden, invited me to Active Rain about 2 months ago. I c...