The Marketing Detective

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Mortgage and Lending - Loan Officer Marketing Lab/ Real Estate Marketing Lab
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Hello there! Today is Friday, and I'm certainly looking forward to the weekend. It's not the weekend just yet though. I have a lot of work that needs to get done, and I'm reviewing my goals for the day before I dive in. Today is the 1 and only March 7, 2008 I will ever have. I have 1 opportunity...
03/07/2008
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Our Get Leads Now Teleconference begins in just about 2 hours. When: 2:00 CST/ 3:00 estWhat: Learn how to generate business marketing to real estate agents, FSBO's and moreHow to get in on the call: 1 - You may listen in via your PC at: http://www.talkshoe.com/tc/145022 - You may dial in at: 724-...
03/04/2008
 Have you been searching for a new source of leads? In today's market, when truly qualified prospects seem to be few and far between, you need every reliable source you can get right? Enter the FSBO... You may have mixed feelings about marketing to FSBO's for no other reason than most loan office...
02/26/2008
Everywhere you look there is news about the hard times facing the mortgage industry. Some weeks it's rising interest rates, other weeks all you hear about is dropping house values. No matter how you slice it, you can no longer just "ride the waves."Does this mean you have to sit back and just tak...
02/22/2008
I've been assaulted with emails demanding part 2 of the article series "You're Not Closing More Loans Because..." If you require a quick refresher, you can view article #1 at:www.loanofficermarketinglab.com/blog/2008/02/04/youre-not-closing-more-loans-because/. (If you have not read part 1 of the...
02/18/2008
What are you afraid of? Interesting question isn't it? Todays post is actually an audio clip that you can access below... This is an interesting question with some interesting answers... See you next time! http://loanofficermarketinglab.com/blog/events-and-recordings/  
02/14/2008
 Have you ever heard someone refer to sales and marketing as both an art and a science? It's easy to dismiss such a statement without really diving into the true meaning behind the words. With all the smoke and mirrors and disinformation on the market today, it's easy to view sales as this mystic...
02/12/2008
Todays post will be short sweet. Is that ok with you? Good. Hey, it's Friday and I have a rented movie and a package of microwave extra butter popcorn sitting at home with my name on it at 5:00. :)Have you ever considered just how much control you have over your life and your accomplishments? Vag...
02/08/2008
About 2 years ago I became fascinated with tracking my sales and conversion metrics. We are all aware of the fact that the truly successful sales professionals track their numbers and watch them closely. It only makes sense right? If you don't watch your numbers closely, how can you tell what wor...
02/06/2008
(This article will change the way you think about your marketing) Welcome to part 1 of a 3 part mini-series. In today's article, we are going to discuss every single reason top producing real estate agents are not giving you business. We are set to cover some ground breaking and career changing t...
02/04/2008
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Chad Weber

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All businesses need leads to survive. What are you doing to generate higher quality leads in this down market? Marketing Survival is a blog dedicated to effective FSBO and Real Estate marketing strategy.