Properties Online

So you have a blog, a Facebook page and a Twitter account. Great! You’re already doing better than the majority of agents, who have yet to leverage the power of social media to promote their real estate business. But now that you’re actively participating in social media, you should keep in mind ...

We have had a few request from activerain users to create a flyer specifically for active rain. You can now post your listing flyers on your blog the same way you would post them on craigslist and other online classified sites. All you will need to do is title your blog post and paste in the code...

There are many benefits to adding video to your real estate website. Videos are fun and interactive. They provide a visual break from too much text. And they make your visitors stay on the site longer. Adding video to your agent site also allows you to reach out and connect with more potential cl...

Is there a market for custom widgets like this:

You probably already know that having a real estate website is a necessity rather than a luxury. We simply can’t imagine not having a website these days! Any business that doesn’t have a website seems dated and unprofessional – and this is true for the business of real estate too. But having a we...

Savvy sellers expect their agents to be savvy too, and this means knowing how to leverage every possible online tool to help them sell their home quickly and effectively. A single property website used to be one of those “nice to have” things that only the especially savvy realtors use. Not anymo...

To put it quite simply, you should be where your prospects are. Since more and more people today use the Internet in general, and social media tools in particular, you should be using social media too. You do need to be aware that social media works differently than traditional marketing, and adj...

Creating a real estate site is an important step in establishing yourself as a savvy, experienced real estate professional that can add lots of value to their clients. But not all real estate sites are created equal. To be truly effective, a real estate site should include the following features:...

In the insanely competitive real estate space, landing a client once isn’t enough: you want to stay top of mind with that client even after you have finished working for them, so that they can return to you with their future real estate needs, and – just as important – refer their friends, neighb...

Listing websites, or single property websites, are gradually becoming an essential tool in the marketing tools arsenal of savvy realtors. The reasons are simple: 1. Single property websites impress sellers, because they see them as proof that their agent is willing to work hard to sell their prop...