Larry Genkin's (lgenkin) Blog

Barack Obama’s President – Now What? By Larry Genkin, RealEstateThoughtLeadership.com   A recent survey of NewsGeni.us readers had 10% of respondents listing “Barack Obama” top three concerns in the real estate industry. This was behind “foreclosures” but it was ahead of terms like “mortgage rat...

It bugs me when I see real estate agents throwing their money away. Contrary to misguided popular belief, real estate marketing is not about branding...it's not about name recognition...it's not about promotion. Marketing is about one thing: Selling more, faster. That's it. Let me show you an exa...