Larry Easto's (larry_easto) Blog

 Last week I wrote about new doors opening following the closing of other doors. Several people responded with comments that supported my own belief that when one door closes another one opens. Thank you for these comments. It's nice to know that other people share the same positive belief about ...

Do you market luxury homes to wealthy clients? Or do you think this is a market you would like to enter? If you answered yes to either question, you will have to add impresario skills to your mix. And according to this article in the Toronto Star, you will also have to get used to throwing specta...

It's been another interesting week. A couple of doors closed...and a new door opened wider & sooner than the newly closed doors. The Door That I Closed Myself Last month I agreed to work on a new website focusing on Costa Rica real estate. My rationale was to develop a really good SBI real estate...

When is the last time...if ever...that you searched your own name on Google or any other search engine? You might be surprised at what you find. Yesterday while searching something else, I googled my own name. I was surprised at both the number of hits and the variety of the results. Happily, alt...

I am in the all-too-familiar situation of experiencing a business relationship turn sour. This time around however, when it formally ends on Wednesday I will not have lost anything. When the relationship started, the personal trait of which this individual seemed most proud was his stubbornness. ...

Yesterday I wrote about how I learned about building my own website by doing it. Today, I'd like to invite you to do the same thing: learn about building your own website by doing it. And to make the invitation appealing, you can learn by doing it...totally risk-free. Site Sell, the company that ...

Thank you all for your comments in response to my series of blog posts about building your own website. It really is important for me to share my learning experiences with others. Invariably, this helps make good experiences even better. Looking back at the process by which I acquired the know-ho...

Many years ago, I had the opportunity to address a conference of artists and craftspeople on the topic of marketing their work. My takeaway from that event was a better understanding of the challenges that creative people face when trying to monetize their talent, by selling what they produce. Pr...

When discussing building your own website, it's not all surprising that conversation returns to to topic of website content. Relevant Text In response to my blog post How To Reap The Most Rewards From Your Website  Melanie Hedrick  asked: "Do you suppose it's possible to make the broker branded t...

Templates play a huge and significant role in business. In real estate for example, the process of selling a home starts and ends with the use of templates. When the owners want to sell their home, their sales representative launches the process by completing a listing agreement for the owners to...