Larry Easto's (larry_easto) Blog

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Services for Real Estate Pros - Real Estate Marketing Link
RECENT BLOG POSTS
The results of my little experiment in offering a 5 times what you pay credit are now available. My initial sense is that it was a very worthwhile exercise … but need another day or so to reflect on what happened. But in the meantime, here is a interesting service that I recently learned about. O...
07/26/2010
The purpose of real estate agents websites is to generate leads. Unfortunately most agents' sites deliver a disappointing volume of leads. The only way way to generate leads from your website is to distinguish your site from the millions of other real estate agents websites. Use your website to h...
07/23/2010
Yesterday's blog post was not typical of what I normally write about. This approach generated some interesting results … so I decided to follow the same non-typical approach today. Respond to each of the two comments. William James Walton Sr. commented: “I have to brush up on what services it is ...
07/22/2010
On Monday I wrote about how the radio advertising of a Toronto area jewelery retailer managed to make it though my 'don't-bug-me' filter. Not only does this advertising clear my filter, it is a concept that really intrigues me. As a matter of fact, it is so intriguing that I have decided to try t...
07/20/2010
Here is a Monday morning challenge for you. What do blotches and out-of-the-box advertising have in common? You and I may think of a blotch as as a large, irregular spot or blot. Kind of like a sun spot on our skin, a reminder of the lazy hazy days of summers long, long ago … the kind of summer t...
07/18/2010
Here are 12 different areas from which you can find new ideas for your advertising: 1. Print Media 2. Electronic Media 3. Outdoor Advertising 4. Flyers & Brochures 5. Internet 6. Promotional Advertising Gifts 7. Advertising Specialties 8. Direct Mail 9. Newsletters 10. Blogging 11. Community Invo...
07/14/2010
Many thanks to every one who responded to yesterday's post with a comment. Is is reassuring to see the consensus that developed around the issue. While on the topic, it's worth noting taking a broader approach to real estate marketing yields another significant benefit. And this benefit extends f...
07/13/2010
Once upon a time...maybe 6-8 months ago...I thought of real estate marketing as a finite topic. In other words, I perceived a limit to what I, or anyone else, could say about such sub-topics as prospecting, networking, referrals and so forth. This mindset lead to the self-fulling prophecy that wh...
07/11/2010
Special thanks to Peggy James for her tip about Setting Up A Google Profile Page. Her tip is exactly the kind of best tip that I am looking for. It offers so many benefits to so many different people. For people who are looking for quick tips in how to succeed, Peggy tells how she set up her Goog...
05/26/2010
Wouldn't it be great if you could pick up a tip from some one else who has already figured out how to better what you want to improve? After all, it's usually faster, easier and better to enhance something that has already been done, than to start from scratch creating something entirely new. Als...
05/25/2010
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Larry Easto

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