Larry Easto's (larry_easto) Blog

Promotional advertising specialties products are intended to serve as reminders of you and your services. But do prospects and contacts really want these things? Promotional advertising specialties products are items such as a bags, calendars, baseball caps, pens and similar items that businesses...

When developing your market segment strategy, there are four key issues to consider: market segment specific needs that you can satisfy strategy for satisfying needs communicate your ability to satisfy these needs What Is Your Market Segment? A market segment: is distinct from other segments is c...

On Monday I referred to Susan Jeffers' book Feel The Fear...and Do It Anyway. For me, the best fearure of the book was the five truths about fear that she identified early in the book. On Wednesday and again yesterday I saw illustrations of her Truth # 2: “The only way to get rid of the fear of d...

Regardless of its subject area--life, business, marketing or a specific project--planning is about setting goals and identifying appropriate actions to be taken to achieve these goals. While everyone agrees that goals are an essential planning element, there is no such agreement on the essential ...

Now that we are into December, it's time to give serious time and attention to 2010 marketing plan. The good news is ActiveRain represents a huge pool of rich resources that will help you plan and improve your marketing. Not Easy To Find What You Need The bad news is despite this incredibly large...

Until last Friday, my life was nice and orderly. My work was under control and flowing according to plan. But Friday afternoon things changed. I got a call from the ophthalmologist's office asking if I would like to change my scheduled cataract surgery from January 21 to December 10. Surgery Resc...

Yesterday I received received a contact message from my contact form on the ActiveRain network. Kate Murray asked: “...what challenges on-line agents face when using virtual tours and why they are not used on more properties?” Good question. My immediate response was to consider the relative adva...

Working on your business starts with having a big picture for it. This means knowing what you want to achieve and how you are going to do it. One approach is what might be called the 3 Ps: Purpose, Process and Pay-off. Purpose Gives Life A Meaning Few, if any reasonably intelligent people dispute...

On Wednesday, registration opened for units in a new condo development in downtown Toronto. As is often the case with these developments, many real estate agents lined up...some for as long as 10 days...for the chance to register. And once again, the police had to called to intervene and restore ...

From the perspective of organizational development, there is an implied expectation that every person who works for or with an organization will make a positive contribution to the overall well being of the organization. This is true whether the organization is a large international company like ...