Larry Easto's (larry_easto) Blog

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Services for Real Estate Pros - Real Estate Marketing Link
RECENT BLOG POSTS
At long last, things have returned to what might pass for normal. About three weeks ago...January 28 to be exact...I flew from a freezing cold Toronto to sunny and hot Liberia, Costa Rica. As I recall the temperature difference was about 42 degrees Celsius. This was the first stage of a journey t...
02/17/2010
Owners Trying To Save Money By listing their properties as 'for sale by owner' (FSBO) the owners are usually hoping to save money on the sale of their houses. In their own minds, they see themselves as enjoying the same ultimate outcome...the successful sale of their properties...as they think th...
02/11/2010
Salesmanship is about helping clients ultimately make the buying decision that you would like them to make This means that your advertising...whether in print or electronic format...should help clients make the the decision you would like. These considerations lead to the first two of your 10 ste...
02/03/2010
Although I know it's not good form to start a written message with an apology...it seems appropriate to start this post with one. I apologize for using the term 'salesmanship', especially when so many female sales representatives read my blog. Even though I would prefer to use a more inclusive te...
02/02/2010
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Here I go again. Never having been some one to willingly adopt the same old way of doing things...or even the status quo for that matter...I am doing a couple of things different with this post. First, not having posed since Tuesday, I'm posting on a Saturday. I don't think I've done that before....
01/30/2010
I have just finished reading SuperFreakonomics by Steven D. Levit and Stephen J. Dubner. It's quite an interesting and enjoyable read. The titles of the contents should be enough to catch your imagination: Introduction: Putting The Freak In Economics Chapter 1: How is a Street Prostitute Like A D...
01/25/2010
When I tried to make sense of a year's worth of blog entries, I started my analysis by commenting that from a marketing perspective, my posts could be classified as either relevant or not relevant. It is worth noting that relevance is not an absolute concept...it's all relative. What might not be...
01/24/2010
Given the positive response to my use of a list format in Wednesday's post, here is another list. This one has the added element of featuring an agent's website, something I haven't done in a while. With that as background, here are what I consider the the 3 stars of web site marketing success 1....
01/21/2010
As a technique to communicate a large amount of information, nothing beats a lists with bullet points. Here is my most recent list, developed to present new content for my website: 1. Maintain A Positive Attitude “...The most important single factor that guarantees our success in every aspect of ...
01/19/2010
We live in a very noisy world. Our ears are constantly assaulted by sounds from one external source or another. In addition to all of this external noise, we continue to generate our own self-talk and internal chatter. Whether it's our memories returning past comments and conversations or our act...
01/17/2010
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