Larry Easto's (larry_easto) Blog

Now that the first month 2011 is behind us, what insights and observations have you developed? Last week, I heard a sales representative offer the insight that more agents were using social media as part of their real estate marketing. Do you agree or disagree?  What role will social media be pla...

Overall, how are you doing with your real estate marketing? If it's generating the new business that you want to grow your business, congratulations.  Keep doing what you are doing. Maybe your marketing has stalled.  Or perhaps, your marketing results are OK, but you would like it move your busin...

In keeping with last week's them of re-using archived material, I offer another new web page for your consideration and use. This page ... Free Content For Newsletters ... contains links to some of my articles that have been published online. As the title suggests, you can use these articles as c...

Yesterday I did yet another round of purging stuff that had been hidden from sight for far to long.  As is usually the case, this led to a trip to the neighborhood recycling center (aka Value Village) to continue the process of our old stuff becoming some one else's new stuff. Invariably, this on...

Yesterday, I wrote about the dilemma interfering with the planned development of my real estate marketing coaching services. As attractive and exciting as was the opportunity to help real estate professionals with real estate marketing coaching, the existing coaching model presents three problems...

Happy New Year! Hope 2011 will be a good one for you … and that your marketing plan is good to go. In my case, this blog post officially launches my 2011 marketing plan. To be totally honest, in reaching this point, I found myself caught on the horns of a dilemma. One of my priorities for this ye...