Larry Easto's (larry_easto) Blog

Here I go again. Never having been some one to willingly adopt the same old way of doing things...or even the status quo for that matter...I am doing a couple of things different with this post. First, not having posed since Tuesday, I'm posting on a Saturday. I don't think I've done that before....

I have just finished reading SuperFreakonomics by Steven D. Levit and Stephen J. Dubner. It's quite an interesting and enjoyable read. The titles of the contents should be enough to catch your imagination: Introduction: Putting The Freak In Economics Chapter 1: How is a Street Prostitute Like A D...

When I tried to make sense of a year's worth of blog entries, I started my analysis by commenting that from a marketing perspective, my posts could be classified as either relevant or not relevant. It is worth noting that relevance is not an absolute concept...it's all relative. What might not be...

Given the positive response to my use of a list format in Wednesday's post, here is another list. This one has the added element of featuring an agent's website, something I haven't done in a while. With that as background, here are what I consider the the 3 stars of web site marketing success 1....

As a technique to communicate a large amount of information, nothing beats a lists with bullet points. Here is my most recent list, developed to present new content for my website: 1. Maintain A Positive Attitude “...The most important single factor that guarantees our success in every aspect of ...

We live in a very noisy world. Our ears are constantly assaulted by sounds from one external source or another. In addition to all of this external noise, we continue to generate our own self-talk and internal chatter. Whether it's our memories returning past comments and conversations or our act...

In our family, the most popular baby gifts are good quality children's books. Without question, the run away favorite author is Dr. Seuss. As much as I have enjoyed reading his books to our children, I never thought of Dr. Seuss as a sales guru. But thanks to Kelley Robertson, I can know see Dr. ...

Regardless of how experienced we are at marketing our services, we can all benefit from fresh ideas. It doesn't really matter whether we need a new idea to help connect effectively with a potentially new client...launch an innovative initiative...or freshen up an outdated marketing plan...new ide...

Back in October 1998, I had the once-in-a-lifetime opportunity to to do a cross-county speaking tour. What an amazing and unforgettable experience. Traveling from sea-to-sea, making 19 presentations in 14 locations in 10 days. Full per diem speaker's fee, all expenses paid, sponsored by the Toron...

As part of my planning for 2010, I read several pages of comments from other people who, like me use the SBI system for their websites. These 'SBIers' were responding to the question: what was your highlight for 2009. What an amazing combination of really good information and great inspiration. I...