Larry Easto's (larry_easto) Blog

Yesterday's blog suggested that print advertising is out of date. Happily, the people who left comments agreed...thank you...I appreciate hearing your thoughts. I actually wrote the blog in September for another purpose but never used it. For some reason I decided to use it yesterday. A Big Gloss...

his comment in response to yesterday's blog, Heath Coker advised that Century 21 had stopped its television advertising, switching to on line ads instead. An illustration of how a major real estate company is changing its marketing practices, it's a good example for individual agents to follow. P...

Update your marketing plan to continue to succeed in today's slow economy. Shortened Strategic Planning Once upon a time...perhaps as late as 2003 or 2004...owners of small businesses did their strategic planning on cycles of 3-5 years. With their strategic plans in place, they prepared annual bu...

Marketing Communications are too important to be ignored or prepared poorly. Marketing and advertising people often say that advertising...or sales copy... is salesmanship in print. As a writer with some sales training and experience, I do not agree. In fact, having spent a fair bit of yesterday ...

Clients and their information are valuable assets. If you want to grow your business, respect this value. Rob's Practice Rob is a fully qualified and licensed professional. In December, 2007, my wife was referred to him for assistance on a matter that was within his service area. When she returne...

If this is something that appeals to you, better fasten your seat-belt...it's going to be a very bumpy ride. You will also need resourcefulness, experience and luck. The Right Kind of Resourcefulness This kind of resourcefulness is necessary to help overcome the multitude of adversity that life t...

Optimism helps you succeed, but actions--as outlined in a marketing action plan—are required to bring about desired results. Part I: Positive Attitudes Over the past week, we have experienced a wave of hope. There has been a lot of talk about optimism, here on my blog and also in the world at lar...

Optimism and belief are powerful and inter-related factors...when combined with patience, they can make a difference Writer's Solitude By its nature, writing for publication in a solitary activity. Certainly the research component occasionally requires interaction with other people....but for the...

Things are not always what they seem to be. Sometimes 'bad luck' just means that the timing isn't right. I have often heard that back luck comes in 3s. As I understand this expression, it means that when bad luck visits you once, you can expect another two visits. Bad Luck X 3 This seemed to have...

Twitter helps you easily connect with prospects, clients and like-minded people...really! Taking the Leap Inspired in part by my own brave words on the topic (http://www.real-estate-marketing-link.info/social_media.html), I have taken the plunge into social media. To be precise, I have taken the ...