The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
One of the homes we enjoy walking by on the beach has a totem pole. "The word totem derives from the Algonquian word odoodem [oˈtuːtɛm] meaning "kinship group". The carvings may symbolize or commemorate ancestors, cultural beliefs that recount familiar legends, clan lineages, or notable events. "...
03/18/2022
Last night around 7:15PM, I looked out of my office window to see the sunset show.  It was another wow moment seeing the flares of orange and yellow in a blue sky!I keep being reminded that Nature is the true artist, Nature always has something new and original to share. Climb the mountains and g...
03/18/2022
As real estate professionals, the more successful you are the more opportunities come your way and temp you to diversify or extend your brand to include other niches. To avoid the biggest pitfall of brand extension, bad timing, wait until you have become the undisputed market leader within your c...
03/17/2022
Pictured above is a Rambler Nash from 1960.  Ron had a conversation with the owner who told him, he was born in 1960.  He uses this beauty for errands about town and enjoys driving it.It is also a great way to strike up a conversation, spread some kindness, and it is a perfect photo for a blog po...
03/16/2022
Pictured above is one of our latest treasures.  It is a hanging geranium!  I loved the color and shape at first sight. Ron swears, I looked at over 100 specimens at the nursery, before I picked this one.The garden is a great place to drop in to mindfulness  and hang out.  We take time to notice t...
03/16/2022
One of the most common traps that you can easily fall into as a real estate professional or company is sending out mixed signals about your brand identity. Picture your ideal target market trying to dial into your brand signal in the same way they select a radio station that plays their favorite ...
03/15/2022
Falling awake is part of the title of a book by Jon Kabat-Zinn. The rest of the title is: How to Practice Mindfulness in Everyday Life.I like the title, because it implies that we are asleep at the wheel of our lives, steeped in routines and to do lists. Falling awake is not about having no thoug...
03/14/2022
As the day comes to an end, the egrets are still there watching the waves and finding little clams and crabs for dinner.  They pay no attention to us humans.  We are enjoying the last of the sunset.  We are happy they trust us.   They know we mean no harm, and together we share the beach. “Life i...
03/13/2022
Lettuce have Peace is the message at the Santa Barbara Farmers Market!  Some of us bought the lettuce on the sides, so as to keep the message intact!An assortment of beets graced this table at the market.  Although, neither one of us likes beets, their colors are beautiful.  That is undeniable!Th...
03/12/2022
These coral trees pictured above are right by the exit to the freeway heading North on the 101 Freeway.  They are part of a the landscaping of a big parking lot that services office buildings nearby.  The whole lot has coral trees.  Coral trees signal that Spring is here, and our city has them ev...
03/12/2022
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.