The Language of Luxury

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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
Pictured above is Lake Casitas in Ventura County.  Our county line is less than 8 miles from Ventura County, as you get off the freeway!It is vastly different than Lake Cachuma in Santa Barbara County.  They are both near the Los Padres National Forest.  Both are recreational areas for fishing, b...
01/14/2022
Pictured above is a picture of a truck. I took this morning as we were heading out to the market.  Both Ron and I wondered about the descriptor, "American" Leak Detection.  How did that differentiate this company from other Leak Detection companies?  Are there other un-American competitors such a...
01/13/2022
It has been sunny and warmer lately!  And that means that we usually eat our lunch on the deck.  Pictured above  is my phone reflecting the upside down glass of bubbly Pellegrino that I was sipping! It also shows the umbrella pole and the spokes as well as a part of the blue color of the umbrella...
01/13/2022
We step on the beach of the sidewalk by the Lifeguard station every time.  In the distance, you can see the faint outline of Santa Cruz Island and the black dots are the oil derricks.There is always something new to observe.  On this day, it was the pattern of the clouds casting a silver hue on t...
01/12/2022
Pictured above is a Siberian miniature husky we met on the beach this past Monday.  The lovely young owner explained that she wanted a husky, however her dad told her that they did not have enough room for a husky.She researched dog breeds and found her heart's desire in the right size for her ya...
01/12/2022
As a real estate marketing blogger do you feel like a fish out of water?  The source of the “disconnect” that you are experiencing could very well be your lack of passion about that which you are writing.If so, you are OFF your personal brand signal. Unless you discover both your passion AND your...
01/11/2022
As the first full week of this month evolved, we found ourselves reaching for Eckhart Tolle's books and re-reading them once again.  We both find that in times when we start to react to whatever situation comes our way, we stop.  We stop ourselves from creating an avalanche of negative momentum t...
01/10/2022
A couple of hours ago, as we were heading home from our walk by the ocean, we noticed this gentleman working on a painting.Ron asked him: "do you this for fun or for a living?"  He answered: "It is a living, and it is fun.  I like it!"  And there you have it, not many people can say that!
01/09/2022
We love the winter beach.  As you can see from the photo above, there is a single person in the distance.  This shot is heading towards the point.  If you keep walking you can get the next little village of Summerland.  If you are even more ambitious, you can make it all the way to Santa Barbara....
01/09/2022
Pictured above are fresh bay leaves.  I like buying them and using them in soups!  You can dry them also, and they are much for flavorful that the store bought version.Watermelon radishes are in season once again.  Not only are they tasty, but they look lovely as a garnish.And these are winter st...
01/08/2022
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.