The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
To all of our friends at Active Rain:Hoping all of you are doing well!Just wanted to let you know that we have been taking time out from Active Rain to tend to some health issues and simply "reset", in body, mind, and sprit. We will be back in September to present a major project, now in the work...
07/13/2022
The Summer Solstice Parade began in 1974 and has evolved to be the biggest event in Santa Barbara County, often drawing crowds of over 100,000 spectators from all over the world.    It is comprised of very creative and original floats, giant puppets, fantastic costumes and masks of more than 1,00...
06/10/2022
If you are in love with your marketplace it makes it so much easier to sell homes there because  buyer decisions are often based on emotions. Many listing decisions are based on how well you project your love of your marketplace even if you are not crazy about the home you are listing. It is all ...
06/02/2022
As a real estate marketing professional it is easy to get bogged down with the day-to-day activities of“transaction engineering” and neglect the life-blood of your business: promotion and marketing.  Sometimes you need to step back from your practice to regain your “orbital marketing prospective”...
05/26/2022
We were inspired by a comment on one of our recent blog posts by fellow Active Rain member, Will Hamm, to return to our coverage of the Santa Barbara Farmer's Market. And, we are delighted to report that the market is back in full swing.Here in downtown "SB" we often have what is known as "May Gr...
05/17/2022
Many real estate  professionals "hide" in their company offices (or home offices).  They often keep themselves distracted, busy doing low priority action items that could be delegated, instead of getting out to meet more people who could become clients or referral source.  When they do get out in...
05/10/2022
Those real estate professionals who are truly passionate about their work have an innate  attraction power that can effortlessly generates business. The power of passion is palpable! It is a true pleasure to witness this in any thriving business. By far, the best place in Santa Barbara to get a c...
05/03/2022
Being able to readily speak with a LIVE customer representative on the phone instead of slogging through multiple numeric choices or otherwise being directed to a website for self-service has become a true luxury today. It is actually surprising to us that more companies do not cut right to the c...
04/26/2022
 In Part 1 of this series we stated that the real purpose behind a brand refresh is sharpening your marketing message including your visuals to reflect how you and your target market are continually expanding and changing. Your website must become your “silent salesperson” that delivers your best...
04/19/2022
Summerland is a small town within Santa Barbara County, between Carpinteria and Montecito.  Two of our favorite local restaurants are there: The Summerland Beach Cafe (great for breakfast-best waffles) and The Nugget. The Nugget (pictured above) is a crazy, eccentric place that feels like it coul...
04/18/2022
Rainmaker
5,767,566

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.