The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2017 

Whether you are focused on luxury real estate marketing or any other segment of real estate, your business has a better chance of succeeding if it is based on superb relationship marketing.   Relationship marketing means focusing on the long term value of staying in touch with your sphere in orde...
01/31/2017
One of the many benefits we garner from being Active Rain members is the privilege of meeting some of the people we follow.  Our branding strategy work often takes us cross country.  For one of the Ringing and Singing contests, I spoke to Joanna Cohlan. Our conversation was delightful, and we hit...
01/30/2017
When working with our clients on their brand strategy, one of the most important parts of our project is to get their messaging right. We identify the personality and lifestyle of the people they are trying to reach, and then we craft the message in the “language” and even the “dialect” of their ...
01/30/2017
We don't often re-blog posts.  This post by Dick Greenberg really spoke to me.  We love the variety of posts that we all read here, and none of our lives are one dimensional.  There is more to all of us than just real estate, and it is a delight to learn other aspects of our friends' lives.  I ha...
01/29/2017
After all the cold mornings we have experienced, it was a pleasure to wake up to a sunny day with temperature expected to reach 76 F.  This afternoon we are expecting low tides in the minus levels.  We are going to take a long walk exploring nature's jewels as the ocean recedes. Among our favorit...
01/29/2017
We have a very bright sunny day!  The farmers market was busy and well attended early this morning. Roots Farms had this beautiful display of broccoli and rainbow chard.Winter strawberries abound.  Our area has strawberries available almost year round.The Asian/Oriental market had these beautiful...
01/28/2017
We have been exploring Jane's (owner of Carpinteria Wines) selections from the Wine Spectator's Top 100 List for 2016.  Bodegas Borsao Garnacha Campo de Borja Tres Picos has a 91 rating.  We enjoyed it so much, we bought another bottle.  The price is right, $14.99 at Carpinteria Wines. We really ...
01/27/2017
We were enchanted by this sculpture of a sewing machine on one of the avenue sidewalks  in Milan leading to the new cool Brera neighborhood where the store is located. Camicissima is a  hip luxury men's clothing store with locations in Italy, Asia as well as on Madison Avenue in New York.  What a...
01/27/2017
Photo by © Bratty1206 | Dreamstime.com  I chose to call Joe Pryor, because I have enjoyed reading his posts and have appreciated his comments on ours.  Joe carved out his own special niche in his real estate practice.  In partnership with his wife, he helps individuals invest in real estate and b...
01/26/2017
"The biggest adventure you can take is to live the life of your dreams."  Oprah Winfrey If you are a tennis fan, you no doubt know that the Australian Open Tennis Women's Final is going to host Serena Williams versus Venus Williams, on Friday evening.  Both are conventionally considered "too old"...
01/26/2017
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.