Luke Acree's Blog

Have you ever read a description for a job you really wanted, only to scroll to the bottom and see a subtle disclaimer that explains that your day-to-day duties may be different from the above description? In which case, you have the option to not apply, and move on to the next job, or, you could...

These days, the discerning prospect is more likely to vet agents based on their Internet presence rather than in-person interviews. Since you might not even get the chance to interact with these potential clients, you need to try to make a great impression as they are on the buyer's journey. A bu...

Have you gotten to a point in your real estate career when you're thinking about bringing on a team? Do you already have a team, but want to free them up to work directly with clients? If you answered "yes," then you should consider hiring an Inside-Sales Associate. They can take the lead when it...

Are you so busy that it's actually detrimental to your profits. Instead of spreading yourself too thin, start the process of hiring help. In real estate, becoming successful independently is only half the battle. If you want to grow beyond a certain point, you have to build a team. Your number t...

When agents reach a certain level of success, they’re going to have to start focusing on building a team. Often times one of the first hires to make is an inside-sales rep. In this episode of Above the Noise, Luke breaks down how to make sure hiring an ISA makes sense, and how to go about finding...

Facebook advertising, if done properly, can give real estate agents a ton of bang for their buck. You can expand your brand to as many people as you'd like. Follow these steps to target renters and and drive leads into your funnel.   Make sure to SUBSCRIBE!!!

Renters are one of the most overlooked groups when it comes to lead acquisition. Few people would rent if they knew they could buy, and direct mail is a perfect way to spread your brand and educate renters into your funnel and into homes.  

Renters and first-time homebuyers make for great clients, but they usually aren't interested in ownership because they have been educated on how to get started. Pick up the phone!!! Spread the word and fill your funnel with sweet leads. Cold Calling Script Download: http://remindermedia.com/video...

Seminars can really turn you into a community thought leader. Filling seats the first time can be the hardest part. When you E first-time home buyers, you bring in a demographic that is eager to learn. They benefit from your knowledge, and you establish yourself as a local thought leader. (Not to...

Renters are an under-served demographic in the world of real estate. Buyer leads will always be secondary to sellers, but rookie agents need to take advantage the money on the table when it comes to renters.