Karen Schaefer's (kschaefer1) Blog

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Home Stager - APSD - The Association of Property Scene Designers
RECENT BLOG POSTS
Last week we talked about creating curiosity and leveraging your home staging business celebrity by sending out press releases and announcements.  This week, we will talk about the fine art of making your customer want what you have, often by not giving away too much too soon.When you first relea...
06/13/2011
Attracting your Centers of InfluenceIn the past, I have spoken often of Centers of Influence yet it still amazes me how few people actually find them and use their extraordinary powers of connection.Who are your Centers of Influence?  It can be a mentor, a leader in your home staging or real esta...
05/31/2011
What does an effective Home Staging and Real Estate Referral Program look like?The better question may be, “What do I want it to look like to best serve my home staging and real estate clients?”Let’s talk about both.When I show my APSD Certified Home Stager Property Scene Designers referral progr...
05/24/2011
Wow, are we ever getting great feedback from this series of articles….thanks for all the ‘referrals!’ Get it? Oh, some days I have to entertain myself as well!Last week, I promised that we would discuss the best cycle of communication when requesting referrals and that is exactly what I am going ...
05/16/2011
As we continue our series on “How to Get More Home Staging and Real Estate Referrals” this week, I want to talk about the best time to ask for a referral.Do you know the answer?  All of our APSD Certified Home Stagers and Home Staging Professionals because I am a big believer in getting your refe...
05/09/2011
How to Get More Home Staging and Real Estate Referrals part 1 of 5 Last month, we had such a huge amount of response to our series on ‘The Psychology of Home Staging’ that I thought I would write one more series again this month. While I am a big fan of referrals and I will share some of my techn...
05/02/2011
The Psychology of Persuasion as a Home Stager, part 4 of 4 The law of reciprocation is the final training in this 4 part training on the Psychology of Persuasion as a Home Stager.  As I mentioned in the beginning of this series, many of these concepts are based on a great book by Robert B. Cialdi...
04/25/2011
The Psychology of Persuasion as a Home Stager, part 3 of 4 The contrast principle, according to Cialdini, of home staging, according to me, refers to presenting two contrasting items that may not be all that different, but by way of presentation the difference appears extreme to your prospect. Wh...
04/18/2011
The Psychology of Persuasion as a Home Stager, part 2 of 4 ‘…because I said so.’  If you are a parent, have you ever found yourself saying that?  ‘Because’ is a transitionword meant to explain or justify an action. The word ‘because’ can also help you sell your home staging services.  In the firs...
04/11/2011
Happy April! I have just finished reading The Psychology of Persuasion by Robert. B. Cialdini, PH.D. for a second time and decided to devote this entire month to the Psychology of Persuasion as a Home Stager. In other words, for all of you that have ever run into a Real Estate Agent, Home Seller ...
04/04/2011
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