ARCHIVED BLOG POSTS
2011
The Psychology of Persuasion as a Home Stager, part 4 of 4 The law of reciprocation is the final training in this 4 part training on the Psychology of Persuasion as a Home Stager. As I mentioned in the beginning of this series, many of these concepts are based on a great book by Robert B. Cialdi...
04/25/2011
The Psychology of Persuasion as a Home Stager, part 3 of 4 The contrast principle, according to Cialdini, of home staging, according to me, refers to presenting two contrasting items that may not be all that different, but by way of presentation the difference appears extreme to your prospect. Wh...
04/18/2011
The Psychology of Persuasion as a Home Stager, part 2 of 4 ‘…because I said so.’ If you are a parent, have you ever found yourself saying that? ‘Because’ is a transitionword meant to explain or justify an action. The word ‘because’ can also help you sell your home staging services. In the firs...
04/11/2011
Happy April! I have just finished reading The Psychology of Persuasion by Robert. B. Cialdini, PH.D. for a second time and decided to devote this entire month to the Psychology of Persuasion as a Home Stager. In other words, for all of you that have ever run into a Real Estate Agent, Home Seller ...
04/04/2011
