Karen Schaefer's (kschaefer1) Blog

When I first started staging, I was an active real estate investor, so my first client was me! I really did not know what I was doing, but I knew that I had to fill my homes for the most amount of money in the shortest amount of time, and I thought the best way to do that was by making my house l...

Have you seen “Invictus?” If you haven’t, I would highly recommend it.  For me, it is sure to be a movie I will go to a second time as well as purchase the DVD when it is available.The title, “Invictus” is the name of a poem by William Earnest Henley that was first written in 1875. Nelson Mandela...

We have all heard the expression that there is a “full moon tonight” and when that happens, we often feel restless. Why do you think that is? Well, it could be because of the gravitational pull of the moon and the earth, it might be that we have seen too many werewolf movies or that it is the Uni...

Which would you prefer to be?  Most of you would logically say “Master” (or at least I hope you would) but the truth is that very few are actually willing and able to put in the effort, time, expense, and energy that is required to really master our craft.I think that once you have been APSD cert...

As we began our APSD Certified Trainer Beta Test Program with our 10 candidates, I told them that the greatest reward they will receive will be the success of one of the people they helped to train.For me, today, Christmas came early as I am celebrating not one, not two...but 3 successes for APSD...

I love all of our members at APSDmembers.com. Their talent, tenacity and vision amazes me. On the other hand, what stumps me is the oftne lack of confidence in all of their strengths, when they first come into our organization. I am amazed at how many extraordinary women are out that there really...

The other day, our fabulous APSD Certified Home Stager, Lisa Ketz posted a great idea for the name of her staging company. If you haven't seen it yet, I encourage you to take a look at her posting. She was smart enough to combine her creativity with some good SEO, whether she realized she was doi...

Whether I am consulting with my small business clients, certified APSD Home Stagers www.APSDmembers.com or with my Real Estate Agent clients from the 7 different countries we service, the one thing that seems to be the most common desire is to be the leader in one's market. So, how do you do that...

What are your 2 secrets to Home Staging Success? Ages ago I was reading an article about my all time favorite actress, Meryl Streep and the interviewer asked her what she perceived to be her secret to success. How was she able to make every character she portrayed so compelling, so believable and...