Ever wonder what the real difference is between Google Ads and other forms of paid advertising like the ads you see on Facebook, and LinkedIn? Google search ads are usually shown when a user types in a specific keyword (i.e. New York Real Estate) and these types of keywords can cost a pretty pe
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03/20/2012
Pay-Per-Click Advertising (PPC) is intimidating to many agents, and it's not hard to see why. There's a whole different mindset involved in moving to a paid advertising model, especially when you've been relying solely on referrals or working with free online classified services like Craigslist.
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03/06/2012