It Doesn't Have to Be Tough - It Does Have to Be Consistent By Julie Escobar One of our favorite sayings is, “creating is hard, clicking is easy” – in terms of empowering agents with the right marketing pieces for the right people at the right time. So many agents, new – and experienced have two
...
04/27/2015
To Drive Credibility and Customers by Julie Escobar We’re getting a lot of buzz from our new Content Card series as agents are realizing there are so many versatile ways of using them. And in a world where ‘content is king’ – sometimes it’s just really nice to NOT have to come up with your own-r
...
09/08/2014
Get Your Game On! by Julie Escobar 1. Prospect, Promote and Prosper. In changing markets, many agents stop advertising, re-direct their marketing dollars to the year ahead and put their prospecting in park until after the holidays. Stay forward of the competition by continuing to market your
...
09/03/2014
Helping Agents Find the Real Estate Hand Raisers By Julie Escobar You know, a very long time ago, Floyd Wickman founded his company on a concept that “We Get by Giving.” He was on the mark then, and that concept is still on the mark today. Times have changed, markets have changed, and certainly
...
08/27/2014
Start With the Math! With Real Estate Recruiting Coach Judy LaDeur Sometimes it's tough to get brokers to see the value in staying focused on their recruiting efforts. I get it. You wear a lot of hats every day and it is work. That's when I usually break out a little math that helps illustrate
...
08/27/2014
With Industry Icon Danielle Kennedy By Julie Escobar It’s not too often you get to interview one of the First Ladies of Real Estate, so I was thrilled to connect with none other than industry pioneer Danielle Kennedy last week to congratulate her on the 30th Anniversary of one of the most timeles
...
04/04/2014
Building Blocks for a Great Spring By Julie Escobar As we head into the spring market and commit to helping agents more successfully and consistently build a better book of business, let’s take a look at some powerful and productive ways to do that WITHOUT a lot of stress or hassle. Strategy #1:
...
04/03/2014
And Why It’s a Hot Ticket Item for Spring by Julie Escobar Every Door Direct Mail® is quickly becoming the hot ticket item for the spring market for three very good reasons: It literally gets you in EVERY door of the geographic neighborhoods you are looking to farm. At just 17.5 cents per piece f
...
04/03/2014
A Smart Seller Strategy for Your Next Listing Appointment By Julie Escobar I’ve always been a big fan of visuals when giving presentations and when your goal is to effectively communicate with your client or customers. They lend an extra layer of authority to the conversation, appeal to the both
...
03/19/2013
One Month Down, Eleven to Go! By Julie Escobar As we round the corner into February, it’s interesting to note that many entrepreneurs fall into three categories: those who created a comprehensive business plan and are on track, those who made a plan but just like those resolutions have started to
...
02/01/2013
