3 Great Strategies for Creating PRESENCE This SeasonBy Julie EscobarIt’s that time of year. The holidays are getting ready to settle right in and with them much of your competition is settling in as well – for shorter days, slimmer work calendars and that ‘wait ‘till the first of the year’ slump
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11/23/2015
Positioning Yourself to Be the Go-To AgentBy Julie EscobarIt’s certainly a whole new ball game out there isn’t it? The buyers are out in force and agents are now fast and furiously competing to both find and market new listing inventory. If EVER there’s been a time where listings are the name of
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11/05/2015
When Sending Your Season’s Greetingsby Julie EscobarPlanning on sending season’s greetings out to your sphere and farm over the next few months? Great idea! Staying in touch and top of mind never goes out of season. Before you buy a card, stick a stamp of figure out where your mailing list is
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11/03/2015
And When Should You Put it Into OverdriveBy Julie EscobarWe are asked weekly by agents all over North America to offer sound real estate advice, and the one that often surprises us is, “When should I stop marketing?” The answer? When you leave the business. Up until then, if you want to do do
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11/02/2015
3 Powerful Steps to Engage Customers 3 Powerful Ways to Engage Your Customers By Julie Escobar You’ve probably heard it said a time or two (or more) that the business will go to those who show up not just once, but again and again. To succeed in sales today, professionals have to dig in, refuse
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08/31/2015
Start by Answering the Questions Already in the Minds of ConsumersBy Julie EscobarBoth buyers and sellers in our markets have been inundated with information regarding the economy and the housing industry on television, in print and on the internet. Some good information – some misinterpreted, a
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08/27/2015
Six Lessons for SuccessBy Julie EscobarYou can almost feel it — that anxiousness, excitement and uncertainty that envelopes us around this time year after year. Tens of millions of children headed back to classes, and even those without little ones can get caught up in the thirst for knowledge, n
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08/25/2015
Eight Factors to Adopt Today to Leverage More Successby Julie EscobarYou’ve seen them — those mega-producers who seem impervious to the market peaks and valleys felt by mere “mortal” agents. They continue to work day in and day out, usually with a smile to share and the time (and money) to even t
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08/10/2015
Helping Agents Create a Competitive EdgeBradenton, FL: ProspectsPLUS.com, a marketing resource for real estate professionals for more than 25 years released their Lifestyle Interest postcard series to compliment the recent integration of specialty data selects from the Nielsen Company. “As leader
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08/05/2015
Insights on Big Data, Driving Listings & Working Smarter, Not Harderby Julie EscobarHot off the presses! The all-new, edition two of the Master Marketing Magazine started hitting mailboxes last week. We're already getting word from agents that they love the strategies included for finishing the
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07/23/2015